Small Business Week Analysis

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

4.1.3 How can an E-Business strategy help The Broadway Café attract customers and increase sales?

Loved by Search Engines: If all of the above weren’t enough, the search engines love many social media platforms. By building an effective presence on Facebook, LinkedIn, or twitter, you can use these profiles to help optimize your main website,

The City of Orlando is split it up into 9 districts. Indeed, each district has its own personality and offers different events throughout the year. The manager of each district is in charge of these activities and their primary goal is to always drive customers and tourists into their districts. For example, the Small Business Saturday is an event that is held, each year, the day after Black Friday and the main goal of each district is to get business to their stores and to celebrate with the community. For these small businesses, this time of the year is extremely important and many of them rely on the holiday season to accomplish their annual sales. (Orlando Sentinel, 2015).

The City of Orlando is divided into 9 districts. Indeed, each district has its own personality and offers different events throughout the year. The manager of each district is in charge of these activities and their primary goal is to always drive customers and tourists into their districts. The Small Business Saturday is an event that is held, each year, the day after Black Friday and the main goal of each district is to get traffic into their stores and to celebrate with the community. Indeed, this time of the year is extremely important and many of these small businesses rely on the holiday season to accomplish their annual sales. (Orlando Sentinel, 2015). This year is not different, the Mills 50 District, and also all the other Districts of Orlando, are going to hold the Small Business Saturday on November 26th. As a consequence, we are considering as our direct competition the three closets districts to Mills 50, which are Audubon Park, Ivanhoe Village and Thornton Park.

2 Required rate of return on equity is estimated by using CAPM. See Details »

According to Sarah Whitten the writer of “These Are Not the Dog Days of Summer for Small Businesses” an article from CNBC.com, Many Small businesses use the summer months not as a break, but a chance to stock up on their inventory for the holiday seasons.

Being open 7 am to 7 pm Monday-Friday makes it easier for East coast and West coast customers. Additionally, running twelve-hour shifts (as opposed to three eight-hour ones) allow for the full-time employment of two people in sales. One works mornings and the other works afternoons with an overlap in time around lunch during the busier call

In America people trample each other for sales exactly one day after being thankful for what they have (Criddle). Black Friday is the day where thousands of people leave the dinner table and decide to go on shopping spree for Christmas gifts. Typically, Black Friday is the day after thanksgiving but that doesn’t stop retail stores, each year seems like it keeps on starting earlier and earlier. Black Friday doesn’t seem harmful since it’s just meaningless shopping but there’s been times where this tradition has gone out of hand. The tradition of Black Friday shouldn’t be continued it is bad for the environment, it’s a scam, and it defeats the purpose of thanksgiving.

Increased visits to the site, referrals, repeat transactions and feedback and in turn convert the visits to sales

At buycostumes.com Christa Gets, Purchasing Director, Dave Croft, Warehouse Manager, Maggie Karam, Logistics Coordinator, Julianne Hlavka, Customer Service Manager all talk about the operation plans that are needed to help this company succeed. For buycostumes.com, Halloween is the biggest business opportunity of the year and this means it brings a major operational challenge. Buycostumes.com offers the largest costumes on the internet. This company was founded in 1999 and has begun to grow more than 75% annually. For buycostumes.com as for any company this will create challenges on its own, but for them this is even more complicated because 50% of the annual sales takes place in the 6 weeks prior to Halloween.

In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

■ Creating a thrilling shopping experiences. Renews it store inevmtory daily ( encourage customers to come o store daily ( repetitive purchase

On weekends, mostly shoppers bear the brunt alongside weekend workers. The pattern that has gradually evolved is that, business activities in town are preferably undertaken on days other than Friday unless very urgent. Most close very early with the mind of avoiding the heavy buildup of traffic, with some doing just a little more than a half day’s work.