Smart Car Analysis

Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.

In recent years, car manufacturers have produced some very large, high gas consuming behemoths. However, even if the car isn't a major gas consumer, people still expect the car to be advanced and will be disappointed if their expectations are not met. For additional information on the topic, I asked my father for his experiences with cars around the 1980s era when he was a teenager. What I learned was that the car he drove was, “clunky and at times inconvenient to get around in, but you could get the job done without any need for a computer directing you”. The features, such as computers and backup cameras, make cars safer to be in, but most people treat those additions like toys and aren't satisfied with the improvements made. This is why manufacturers are constantly having to churn out advancements and come out with new, revolutionary ideas to please their buyers.

2. Discuss the way the Nissan Leaf is being positioned in the market communications activity of Nissan? Illustrate your answers by considering a range of promotional mix variables.

The world’s population is at a steady growth, and it’s not going to stop. More and more people are in need for transportation, and a majority of them choose private transportation over public transportation. The author of The Gas-Electric Hybrid Demystified, Sara R. Howerth, highlights the development of hybrid vehicles and their purpose in the world. Her article’s audience is pointed towards young adults, essentially students; reasons being they are the new generation, and a portion of them are entering post-secondary having to pay for school, transportation, residency, etc. The article presents a useful resource to young adults that explains the growth of an improved system of private transportation that applies to fuel efficient, cheaper, and less-polluting vehicles. The purpose of the article is to teach young adults about a product that can both help them and help the world around them.

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

Cars are something that almost every person has or will use in their everyday life or need to use their car to get to and from work or school everyday. Well in this paper you will learn about what technology has done to change the Automotive Industry as well as your everyday life. This paper will be focusing on the Technologies inside of the car, along with the Technologies that keep you safe and also a little bit about Self-Driving Cars. So fasten your seatbelts while you are reading this paper.

The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits

Evaluate and compare how each niche distinguishes itself from its competitors in terms of market size, opportunity for advertisement, market need, and ability to sustain the business long term.

3. discussion, presentations, interviews with professionals at the Mercedes dealership or the BMW Mini dealership and the competition

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

Why not feature a car that goes 80 miles on a charge at a top speed of 60 mph? Design the batteries and charging unit as modules that can be replaced by more powerful modules down the road. Everyone else will be competing on speed and range. Be different. Understand better the commuting experience, rather than fret about extending speed and range. Provide the best positioned coffee mug and cosmetics holders to accommodate what people do when they are commuting. Provide a superb cell-phone-driven speaker phone system that enables you to listen to messages, and make calls from steering wheel controls. Provide the best sound system experience in a small car, by far. Provide the safest capsule seating design. Smallness and lightness means less safe and this must be countered by featuring safety. Provide the very simplest plug and charge system. No installed meters – meter is included in car and used to claim tax discounts that will be inevitable to promote pure eCar use. Provide a warning alarm if the cord is still attached when the car is started.

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

Women and city dwellers are among the top target markets for the Smart car. Additionally, trendsetters, and the environmentally conscious and safety conscious are also targeted. Women and trendsetters are targeted mostly because of the style and background of

Below I am going to do perceptual mapping for auto industry including rating one to five: