Smart Car Marketing Plan

-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers

Transportation of goods and people plays a huge role in globalization and self-driving cars have the power to impact transportation in a monumental way. Take Daimler’s Freightliner Inspiration for instance. This 18-wheel truck can transport goods without a driver (O 'Kane, S., 2015). Owners can wave goodbye to the cost of a driver’s salary, training, insurance, supervision, and more. This cost reduction will enable companies to lower their prices, thus attracting more international buyers. At the same time, however, this will also encourage more domestic sales. The amazing Elon Musk is a pioneer of transportation of all kinds. Between his spaceships at Space X, his design for the Hyperloop, an unbelievably fast intercity public transit vehicle, and his all-electric cars at Tesla Motors, Musk is reshaping the automotive landscape (Musk, E., 2015). Because Musk is a man

Growing up in Oregon has presented me with many opportunities. As an Oregonian I believe I possess an elevated sense of my environmental responsibility. It is hard not to when you are raised in an environment with lush green landscapes that encompass one of the most eco-friendly cities in the world. Regardless of a green city or not, because of the pressure we have put on the earth, we have needed to create practices and products to relive some of that pressure. Not only has “going green” become a “trend”, but it has become a market. Consumers will pay a premium price for organic food, and eco friendly products such as biodegradable containers, low emission vehicles, green cleaning products, and are even charged for preferring plastic bags

Building on its success in the European market over the past few years, Mercedes-Benz Canada has launched the Smart Car in Canada! Following a few modifications to meet Canadian safety and emission standards, Mercedes-Benz is currently selling the Smart in Ontario as a trial before a full North American launch the following year. The Smart is unique - almost revolutionary in the auto market. The people at Mercedes believe that the market for the Smart is untapped with virtually no direct competition in North America. Mercedes desires to be the first to market before the competition launches a competing niche vehicle in the competitive North American Market. However, GM,

General Motors has always had a reputation of diluted products. They had many vehicle lines with many differend brands. This idea was to offer a product that appealed to many different target markets. They have since simplified their product lines by selling off certain brands. Oldsmobile, Saturn, Saab, Hummer, and Pontiac have been disbanded and the new General Motors is a tighter more organized business as a result. Cadillac and Buick have seen steady growth within their sector and have been marketed very well to date. Cadillac is seen as prestigue symbol and has a larger pricetag than any of the other models. Buick is showing phenominal growth with an introduction of new products that is taking the focus of

In July, Samsung released the company’s second quarter financial results that ended in June 30, 2017 showing revenue increase of 10.6 trillion (YoY), while operating profit for the quarter showed an increase of 5.92 trillion YoY. Samsung is committing to putting customer safety at the forefront (referencing safety issue with the Galaxy Note). For the long term, Samsung will strongly focus on enhancing their competitiveness and strengthen its differentiated services across all of its products. (samsung.com) One trend currently with automotive industry is fuel efficiency. Due to weather conditions (hurricanes, earthquakes, etc.) and political concerns, we have seen an increase in fuel prices. For smart cars, specifically safety technology has been a huge topic when comparing it against larger vehicles. Stephan Issing points out. “For these new consumers, digital

Tesla, an innovative company initialising the movement toward self-driving cars, has recently been issued negative publicity as the safety of these cars is questioned (Levin & Woolf, 2016). The company’s primary marketing goals are to increase demand for the Model S Car, encourage brand loyalty and awareness and to empower customer contribution to product development (Mangram, 2012). Tesla, being the first entrant into the niche market of electric, self-driving cars has presented several opportunities and threats due to the strengths and weaknesses of the organisation. For the car industry, policy, legality, technology and the socio culture are the most influential macro environmental forces for the company (Mangram, 2012). This is due to the fact that legal restrictions prohibit Tesla in terms of safety standards and energy and policy conservation (Regulations of Emissions and Safety Standards, National Traffic and Motor Vehicle Safety Act 1966, Energy and Policy Conservation Act, 1975) (Korn, 2015). Research from Kissinger (2016) indicate that this is a threat for Tesla Model S as the regulation surrounding the dealership of products rather than the directly selling from the company may limit Tesla’s expanding and profiting opportunities. Technology is an influential macro-environmental force as the demand for more fuel efficient and environmentally friendly cars is on the rise. As demand increases, as does the number of entrants in the market and the

The push for green cars comes from people looking for ways to lessen their impact on the environment and become less dependent on oil. The research into alternative and more efficient energy is ongoing, but there is technology available for those who are willing to help. At the individual level, personal automobiles are one of the easiest ways for people to help with the movement. As more people are becoming informed and taking action, companies are feeling pressure from the government and customers to make changes. The change process has been relatively slow and not all countries feel passionate about making changes. In Greece, the change has been slow to sell more green cars. Our consulting group has been assigned

Anna’s Car is one of the top automakers in the United States that is currently planning on selling its new revolutionized Smart Cars to two foreign countries, Japan and Germany. The company believes that the increasing trend of going green and concerns about the environment in Japan and Germany will merge significant profits shortly after entering those two markets. Anna’s Car has evaluated various market entry strategy alternatives and is now hesitating between direct exporting or foreign direct investment for Germany and franchising or joint venture for Japan.

The relevant industry for Smart Car is worldwide automakers because the target audience will be cost-conscious Americans. In 1999, the American car market was filled with many foreign imports that directly competed against and in some instances beat American domestic car producers.

At approximately seven billion individuals, the population of the Earth continues to grow exponentially. Global warming, safe disposal of waste, and the renewability of resources have been a growing concern due to the massive amounts of waste that is being accumulated from over consumption. Furthermore, urban sprawl has been an ongoing trend among consumers that contributes to the waste dilemma. In society, the effort to address these issues has become known as sustainability initiatives or “green” movement. Many communities have launched recycling programs to support the initiative. With pressure from both consumers and governments to adopt sustainable business practices, it may be in the best interest of product manufactures to promote sustainability together with their product attributes. Various companies have already promoted sustainability through their products, while several have gone above and beyond to attach their brands to this movement in pursuance of a greener image. Coke, for example, did more than just print the little recycling logo on their packaging, the company came out with T-shirts that were completely made out of recycled plastic

In order to understand eco-advertising and its purpose, we must first understand what it means to be eco-friendly; in fact, eco-friendly is defined as the relationship between humans and their environment. Eco-friendly products range from food to building materials in which are less damaging to the environment and aren’t permanent; moreover, these materials are rapidly being produced to try and stop resource depletion and reduce pollution that is causing our environment to slowly deteriorate. According to Silverman & Mydin in Green technology for sustainable buildings, green technology is used “to mitigate or reverse the effect of human activity” to the environment (87). Green technology is similar to eco-friendly products; whereas, they improve material being used that harm the environment. Silverman & Mydin also states that green technology deploys the applications of the products, equipment and systems used to conserve the natural environment and its resources, which minimize the negative impact of human activities (87). By going green, we are able to make thoughtful and beneficial choices to create a healthier environment. Positively, green

Fengshen brand is owned by Dongfeng Motor Corporation. As the milestones during the creative development of car business of Dongfeng, Fengshen initials the project of electric automobile so that this new product ‘I-car’ would support firm to reach global market. There is a market plan for Dongfeng’s move into America with ‘I-car’ as part of joint venture of PSA Peugeot-Citroen. A broad outline would be shown in terms of situation evaluation, SWOT analysis, marketing goal and objectives, marketing strategies.

Numerous individuals trust that green marketing alludes exclusively to the advancement or publicizing of items with ecological qualities. Accordingly green promoting consolidates an expansive scope of exercises, including bundling changes, changes to the generation process, item adjustment and in addition changing or altering publicizing.

Moon Co Limited is always perceived as a green company. The company is highly conscious about a green environment. Conversely, considerable proof suggests that the environmental attitudes and values are congruent with the consumers purchasing behaviors towards green products. This research examines what consumers feel about environmental deterioration and what they understand by green products. It also seeks to find out their opinions towards the purchase of green products and provides some marketing recommendations from the findings to be able to market the green products better (Balderjahn, 1988).