Smart Tv Campaign Essay

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

Retail politics are vital to winning any election because it permits the politician to witness his audience reacting to his statements. This allows him/her to adjust or personalize their speech to the particular group he/she is presenting to.

Specific Purpose: To persuade the audience to vote in democratic elections to voice out their opinions and beliefs regardless of their background, to decide for their future, and to preserve the essence of democracy.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

Crockett wanted campaigners to make the voters feel like they were cared about by the campaigner. Also, Crockett stated that the campaigner should always make promises to the people and make long, patriotic speeches that would only get the crowd excited (Doc.H). Such campaigning ideas created the thought that the campaigner should connect with the voters, and sometimes throw in fake promises just to get a few extra

Subsequently, Hedges adds “...The consistency and emotional appeal of the story are paramount…” thus emphasizing the importance of a personal narrative. Paramount meaning that the reactions are endless and will help the candidate obtain their goal because the opinion of the public is of utmost importance. In order to appeal to the public, convincing them to choose a leader must be gained through emotional manipulation. Pathological thinking is done often throughout this process as the candidates let the citizens hear what they want to hear, not what they need to hear. Essentially, the candidates will go to the ends of the earth to gain empathy from the audience because that is the key to winning as explained by Chris Hedges. Entertaining them and keeping their trust is part of the political

Another way television misleads its viewers is by the way that they present candidates for an election of politicians. They spend all their time and money trying to put together a commercial that only puts down the other candidate. How are voters supposed to know whom to vote for if all they are presented with is negative ideas about each candidate? Television also tries to persuade us to vote for a certain proposition. Voters are also lured into voting for or against a proposition by listening to the music being played in the background of the commercial. An example of this type of situation may be the campaign on proposition 5 dealing with the Indian Casinos. They play sad, and convincing, music in the background of their commercial so the viewers can soften their hearts and vote “yes” on their proposition. Television is powerful enough to make our shopping easier. Actually, it is making us lazier. TV stations such as the Home Shopping Network make shopping as easy as dialing some numbers on a touch tone phone. People are also convinced to buy a certain product because a celebrity is presenting it. For example: if supermodel Cindy Crawford presents make-up, ladies will buy it and wear it because they believe that it will make them look like her.

Sponsoring political debates is another strategy used which enables the AARP to convey their message in the form of advertising during commercial breaks in the debate. Most of the AARP's influence is conveyed through approximately twenty-second advertisement spots, which sum up the organization's beliefs. In order for the AARP to achieve its political goals, it is vital that they are able to influence public opinion. The primary way the group goes about this is by producing and airing major television programs that focus on issues such as federal tax reform and social security. Without the media, the AARP would have far less impact on political decision-making.

Mathews makes the point saying that people always care about what is closest to them. Politicians need to keep in mind what people care about because it is important and vital to gaining votes and acceptance. Though a politician may leave his hometown and move on, he/she should give the people the sense that he never left town in the first place. He/she should also dress like the “common person” or else people will not relate to them and reject them, Matthews states. An example of this strategy being used was when Harris Wofford made a commercial that was pro universal health care.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

When I read the definition of cognitive dissonance, which is doubts in the buy’s mind about whether purchasing the product was the right decision, there is one purchase I have made that sticks out in my mind. Last summer we changed our cable from Time Warner to Direct TV. Now, mind you we were with Time Warner for over 10 years, the only issue with them was the slowly creeping bill going up every few months. So, last summer we were outside with our kids and working in the yard when a man came to our door offering a great 2 year deal with Direct TV. My husband was the main person he was communicating with laying out all the pricing and products we would get if we switched, sounded like a good deal as I eavesdropped in. The promotion was going to give us 2 more cable boxes for no extra charge, more channels for the kids to watch, and all for the same price we paid currently with Time Warner. The best part of all was that for the next 2 years the price wouldn’t change. The only downside was that Direct TV

     When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear

Over the last forty to fifty years, television has been a major topic of discussion. Specifically, many debate societal benefits to television watching. One widely accepted opinion is that watching TV makes people dumber. People have referred to it with terms like the “idiot box” and do not feel that watching TV has any benefit at all. They feel that it is a waste of time and people need to spend their hours more wisely. Others are of the opinion that TV is actually has societal benefits. From this perspective, they claim that the development of the structure of the programs now requires one to intellectually participate in watching television. Essentially, the argument is whether TV is a beneficial societal force or is it simply a

I 've possessed each Apple TV that has been discharged. I trust era one I bought a year after discharge and it had a 40GB physical hard drive and you could match up substance to it by means of iTunes over the system or you could stream substance to it by means of the system. The sync usefulness was somewhat unbalanced. The Apple TV basically acted like a major iPod. It had a 40GB and 160GB form and was essentially Apple 's Front Row programming in a gadget that had Component/HDMI ports. Apple TV required a HDTV which truly just implied a 16:9 perspective proportion 720P set. These weren 't difficult to find yet they were absolutely pricier than we have today. I can 't consider anybody that matched up motion pictures to their Apple TV and after that unplugged the case to bring it with them on an outing. The likelihood of the Apple TV wasn 't generally a major draw. I for the most part appreciated the capacity to watch content that I had in iTunes on my TV set.

Despite the degree of developments of the internet and its other associated facilities such as but not limited to WhatsApp, free phone calls and videos etc. I believe that the TV has very important and vital role in our life and society as well. It is main source of information’s for all categories, old people searching the news, young people looking for new movies and sport games and new generation looking for cartoon movies and plying games as well.