Smartphone Penetration Is Contributing Towards The Growth Of The Industry

Enhanced shopping applications for mobile devices continue to constitute a large focus of Macy’s organizational strategy. According to Business Wire (2014), enhanced navigation allows customers to easily and quickly move between features, reach desired product with fewer clicks, check-out more quickly, as well as the enhanced ability to manage gift registries (par. 8). At the same time, Macy’s should continue to provide adequate Internet access throughout its stores to allow customers use their mobile applications for shopping. Heller (2012) reports that Macy’s will offer free WiFi throughout its stores which would allow shoppers to easily view and post reviews in real time, which is something that has shown to spur others ' purchases (par. 5).

Smartphones and tablets are anticipated to grow and play a bigger role in how people are shopping. Mobile offers customers the convenience of mobile ordering and helps to create customer loyalty since they will be able to track past and present orders all in one places (Vine, 2015).

Owners and operators of shopping centers need to adapt by tracking visitors through the chip embedded in their smart phones

3.what is the biggest concern most cell phone users have about using m-commerce service? What are some other concerns?

Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

2. US mobile e-commerce sales forecast analysis (From 2013 to 2017, unit: one billion US dollars)

Time starved consumers have the ability to create a new kind of communication touch point in various organizations(Eastwood, 2010). Fewer shoppers currently take time strolling through stores looking for the goods that they need. In other words, mobile technologies have provided the necessary platform for consumers to make purchases without physically gong to the shops. This saves them enough time for doing other activities. Parents find it easier shopping while taking their kids to vacations or their pets to cleaners. Mobile devices aid in delivering various expansive applications thathave the ability to help consumers in locating restaurants or stores and ensure provision of price comparisons and the peer

Apple stores use mobile Point of Sale terminals to add the convenience of ‘click to pay’ to their physical shopping experience and provide customers with an email receipt from the POS terminal (Ernst & Young LLP; 2011). Through digital technology to enhance traditional business models an computerised and digital services can be used to participate with and extend accessible manual services to companies such as eBay an its auction model, Life insurance with its computing algorithms, and Dell/Amazon with their dynamic pricing make better use of self-service channels including customer service through social media (Ernst & Young LLP;

Everyone prefers to purchase using a mobile app as they find it more interesting and quick. This kind of service was not that famous many years back, people used go to markets and buy goods by themselves. Consumer nowadays are always busy with their hand phones and m commerce took the

This mobile application securely stores credit cards, offers, gift cards and more on their mobile phone. This virtual wallet is changing the face of commerce by enabling customers to simply make “tap and go” payments with their mobile devices, while increasing loyalty at merchant locations. Although m-commerce market in India is still in its initial phase, India is getting richer and phones are getting cheaper. It is also estimated that, by 2020, 80% of the mobile devices used in the country will be smartphones. Many e-tailers have realized the potential of mobile commerce in multiplying their sales and are rapidly adopting the necessary tools, withencouraging re sults. Snapdeal.com, for example, gets over half of its sales from customers using mobile devices, while even one year ago the share of mobile purchases was a mere 5%.Flipkart, the largest online shopping platform in India, receives 20% of its e- commerce orders from customers using mobile devices and plans to increase this number to as much as 50% in future.India has more than 100 million users in India,of which nearly 84 million access the site through mobile phones. This suggests the rise of the “mobile first” generation of internet

M-commerce is on a development track. It is increasing expanding acknowledgment amongst various areas of the general public. This development can be followed back to innovative and demographical advancements that have affected vital parts of the socio-social conduct in today's reality. The requirement for versatility is by all accounts an essential main impetus behind M-Commerce applications, for example, Mobile Banking, Mobile Entertainment and Mobile

Introduction Mobile Commerce – Business Context Mobile Commerce Strategy Mobile Channel Strategy Mobile Marketing Mobile Sales Mobile Service Mobile Payment Mobile Wallets Mobile Commerce Transaction Mobile Banking and Mobile Money Mobile Commerce Transformation Roadmap Mobile Commerce – Payment Business Scenarios Card based Mobile User to Business – Payments (CM2B) Mobile – Wallet – User to Business – Payments (M2B) Mobile – Wallet Mobile Users to Mobile User – Payments (M2M) – Remittance Services Mobile – Wallet CrossBorderM2M Mobile – Wallet Cross Border M2Account. Mobile Commerce – Payment Processing Models Card based

The time of elaborate, multi-story shopping centers is rapidly coming to a close with the rise of Ecommerce. Over the last decade, technology has inspired an online retail boom that has benefitted some retailers, while leaving others helpless. With the younger generations embracing smart phones and tablets, Ecommerce’s role has shifted from an untested frontier to a vital pillar for the retail industry. In fact, total global business to customer (B2C) Ecommerce sales was expected to top $1.5 trillion in 2014, and it is anticipated to grow 88.4% to $2.3 trillion by 2017.

Mobile phones tend to be more personal than desktop personal computers have you been. Smart phones monitor locations, rendering it easy for marketers to raise recognize the relationship between a number of individuals confronted with a specific advertisement and the ones that go to the retailer. This gives a valuable hyperlink between customer patterns both online and offline.

Mobile commerce or m commerce is a solution to make things nice and simpler. More as a ubiquitous computing, business and services, be it making payments, transfer money, shopping, can be easily accessed anywhere, anytime. Business done via wireless or portable devices can be called m commerce. Our mobile phones, smart phones or personal digital assistants acts as a wallet not just for pocket money, but as credit card, coupons and anything to make our finances extremely mobile.