Smartphone Rivalry : Competitive Advantage Essay

Executive summary Raising smartphone estimates Forecasting smartphones based on TCO Linking our TCO analysis to the addressable market Smartphone volumes to grow at CAGR of 26% Price point work also shows 1.1bn units long term Significant growth being seen in the low end A specific growth opportunity within China LTE could be a game changer Improving device availability LTE speeds could drive new services Coverage expansion of LTE networks Aggressive rollout plans in US and China An upgrade cycle like none before A war of ecosystems….. Apple – the iOS and Mac ecosystem Google/Android – a one trick pony? Windows 8 – what about the upgrade cycle? Developer dynamics are critical Smartphone economics Carriers have seen margin pressure Smartphone economics What can carriers do? Smartphones – winners and losers Apple scope for share gains exist on multiple fronts Samsung – a strong second Nokia – heading for third position in smartphones Multiple Android vendors may struggle HTC – still bleeding share Motorola Mobility/Google – losing steam in the US Sony – change of

In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

Smartphones have grown to play a prominent our lives over the past 10 years, and they are now one of the most important aspects of our culture. Although the first "smartphone" was invented in 1992, they were not made commercially available in the United States until 2007, when Apple CEO Steve Jobs announced the iPhone. In doing so, he had unwittingly started the biggest technological explosion since the space race between Russia and the United States during the Cold War. Within a year of the release of the first iPhone, several companies began competing in this "smartphone race", and by 2016 there were more than 30 companies worldwide that produced these devices. They have become so popular that the terms "mobile phone" and "smartphone" are now one and the same; phones that do not have a touch screen and cannot surf the web are now all but extinct.

The core competencies of any firm is to satisfy the customer needs and preferences so that it can gain more returns. This is achieved through change of business strategies to those which enable the firm become competitive through exploitation of core competencies in the individual products and services. Such strategies place a firm in a leader position in the industry it operates in relation to competitors as well as the five competition forces. To maximize profitability and boost competitiveness in the mobile phone and Smartphone industry, Apple and Samsung should employ strategies that ensure that they reach more consumers in the emerging markets.

In the most recent market analysis from the NPD Group, iOS has assumed control of 43 percent of smartphone sales. The analysis further shows the market for basic phones has dwindled and that the cell phone market is fast becoming a smartphone market. The demand for anything other than smartphones is evaporating. This push toward high-end smartphones is helping not only Apple, but also Google and Samsung, which are benefiting from the desire of consumers to carry these all-powerful ‘mini’ computers in their pockets. With the connectivity these smartphones present, users are never left ‘out of

In basic terms, a market structure regarded monopolistic is deemed to have some elements or components of both competition and monopoly. In such a market structure, there exists a large number of entities offering for sale goods that in addition to being substitutes also happen to be differentiated significantly. In this text, I highlight the mobile phone market monopolistic competition. Further, I discuss how such a market would be impacted by both an increase in the price of an input regarded important and a decrease in the demand of mobile phones.

The device commonly regarded as the first to realise widespread success in the smartphone market was the Blackberry. However the handset, referred to as the ‘crackberry’ (Middleton, 2007) after the feeling of addiction many users felt towards it, was quickly joined in the market by companies such as Apple and Samsung. The intriguing market seems to be constantly evolving and is still an emerging market subject to multiple market forces. Many economic theories can be applied to this market including Monopolistic Competition, Platform Competition along with Network Effects and Tipping Points. The market has seen the evolution of smartphones from a keyboard based device with closed operating systems into thin, touch

With everything going on in the world it is laughable how people are constantly arguing over whether the Android beats the iPhone or vice versa. For a numerous amount of years, iPhones and Androids have competed for the prestigious title of the best phone a person could buy. Although iPhones and Androids share similar features, when a sense of competition is presented, there has to be only one winner. There are some people who are undoubtedly loyal to the iPhone and there are others who are certainly devoted wholeheartedly to the Android. There is also the mix of people who have an Android but love the iPhone and people with the iPhone who love the Android. Of course they are other phone brands out there other than the illustrious iPhones and Androids. The difference in Android and iPhone features, such as communication, freedom, apps, display size, etc., demonstrates how some good healthy competition could cause people all around the country to debate with one another on a daily basis.

With technology continuously advancing and information becoming more easily accessible through smartphones, it is a must have to keep up with the latest cell phones that come from Apple. Just recently, Apple has released their newest model, the iPhone X, at a the standard price of $999 (Reisinger, 2017). Comparing this to their original iPhone, which was priced at around $499 (Cohen, 2007), this is a decent price jump, not including the prices if you were to buy the larger models or models with higher storage. However, consumers are still willing to pay a pretty penny for these smartphones, regardless of the price. This shows how even though the price may rise on

2010 Ninth International Conference on Mobile Business / 2010 Ninth Global Mobility Roundtable What factors contributed to the success of Apple’s iPhone? John Laugesen Yufei Yuan McMaster University, DeGroote School of Business Hamilton, Ontario CANADA laugesjd@mcmaster.ca McMaster University, DeGroote School of Business Hamilton, Ontario CANADA yuanyuf@mcmaster.ca Abstract — Unknown to most North American consumers, a mobile data and Internet service in Japan called i-mode has been highly successful in that country for the past decade.

The smartphone industry is a very up and coming place. In the US, more than 77% of adults own a smartphone (Smith). There are many different kinds of smartphones. They can vary in shape, size, color, and brand. Two of the largest brands of smartphone are Samsung and Apple. They make two of the hottest phones on the market right now. Just recently Samsung made the Galaxy S8, and Apple came out with the iPhone 8. Both phones are reported to be top of the line. Both being high-end devices have many similarities, but they also have differences that set them far apart from each other.

Because of the continuously expanding horizons of Apple, its list of competitors seems to grow more and more as the company moves forward. For example, other companies in the business of selling personal computers based on different operating systems have aggressively cut prices and lowered their product margins to gain or maintain market share. It is widely known that Apple’s market share in the digital music industry is far more dominant compared to any other competitor in that market, hence that shouldn’t even be considered a market where Apple faces fierce competition. We must mention Apple’s step into the mobile communications market with their revolutionary product, the iPhone. Apple faces many well established competitors, but despite the appeal of their product, they cannot win over the whole market because of its price, and because of the imitations other competitors make of the iPhone. This essentially reduces Apple’s chance to completely take over the mobile communications market.

In today’s society the cell phone market is a huge competitive industry for cell phone companies. There have been studies that show that half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers is giving up their land line phones. This has caused a large influx of customers into the market for cell phones. As technology continues to advance, a variety of cell phones are developed and marketed to different areas across the nation. Cell phones are available for business and

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them