Smartphone Studies

The Smartphone Market The device commonly regarded as the first to realise widespread success in the smartphone market was the Blackberry. However the handset, referred to as the ‘crackberry’ (Middleton, 2007) after the feeling of addiction many users felt towards it, was quickly joined in the market by companies such as Apple and Samsung. The intriguing market seems to be constantly evolving and is still an emerging market subject to multiple market forces. Many economic theories can be applied to this market including Monopolistic Competition, Platform Competition along with Network Effects and Tipping Points. The market has seen the evolution of smartphones from a keyboard based device with closed operating systems into thin, touch

Throughout this essay I will explain why I believe that over time the smartphone market will become much more focused on the platform of which the devices are built around and less focused on the actual hardware of the phones. I will be explaining these points based on my understanding

The use of smartphones has been on a tremendous increase globally. The smartphone technology has become so successful that business persons and employees would develop trouble imagining business operations without them. Some of the factors attributed to this extensive use of the smartphone are the growing need for technological advancements by individuals. In some societies, the smartphone is used in social class ranking. Those who possessed the smartphones were considered wealthier than those who didn’t. The smartphones, being a very new invention of humanity, has become an inherent part of human’s life. The smartphone is a combination of different sophisticated features. It allows users to keep memories, pictures, personal info, correspondence, health and financial data in one place. Smartphones also became an integral part of modern telecommunications facilities. In some regions of the world, they are the most reliable or only of available phones. Today, the smartphones have gained even more important uses with sophisticated features than ten years ago. Nearly all smartphones today use the touch screen controls instead of the original hardware buttons. The benefit of smartphones is a variable closely related to the demand (Wong, 646). Therefore the increased advantages of the smartphones have eventfully transpired to their high requirements in the global market. Moreover, when contemplating the switch from the regular cellphone to the smartphone, of new to the benefits

The Social Domination of Smartphones Smartphones have grown to play a prominent our lives over the past 10 years, and they are now one of the most important aspects of our culture. Although the first "smartphone" was invented in 1992, they were not made commercially available in the United States until 2007, when Apple CEO Steve Jobs announced the iPhone. In doing so, he had unwittingly started the biggest technological explosion since the space race between Russia and the United States during the Cold War. Within a year of the release of the first iPhone, several companies began competing in this "smartphone race", and by 2016 there were more than 30 companies worldwide that produced these devices. They have become so popular that the terms "mobile phone" and "smartphone" are now one and the same; phones that do not have a touch screen and cannot surf the web are now all but extinct.

3.1 Introduction of the competitor firm(s) Samsung Smartphone’s: “Samsung is one of the leading brand names founded in Korea in 1969. It is the global leader in telecommunications, digital media technologies and semiconductors. In the present proposal we have selected Samsung brand in comparison to Apple Smartphone’s. With the advancement and passage of time it has gained significant position in market and has become a strong brand even more profitable than highest revenue brand Apple.”

“Seventy five percent of adults in developed countries and fifty percent of adults in developing economies carry a smartphone,” according to the study of the National Institute of Health. A smartphone is a cellular cellphone integrated with a multi-functional mobile phone features such as micro soft’s operating systems with or without touchscreen, web browsing, and running of software applications. Thus, due to these developments, smartphones have become more convenient, fast, and easier around the globe. The smart phone is also one of the greatest technological advancement in the world; however, this technology has advantages and disadvantages.

In the article, ‘Hooked on Our Smartphones’ by Jane E. Brody, Jane explores the current state of life about the interaction of people with smartphones and the impact of the smartphone era on social interactions. They published the article on January 9th, 2017 in The New York Times. The article profoundly explores how life has changed in the era of digitalization killing social interaction to a great extent and making life a somewhat alienation from the communication that used to exist before.

Research in Motion: Managing Explosive Growth January 20, 2013 Words Count: 4,590 Table of Contents Executive Summary 3 Identification 4 Analysis and evaluation 4 External Analysis 4 Competitive environment 4 PESTE analysis 5 Industry Key Success Factors 6 Five Forces Analysis 7 Implications 8 Internal Analysis 8 Financial Analysis 8 SWOT Analysis 9 Corporate and Functional strategies 10 Discussion of alternatives and key decision criteria 11 Recommendations 14 Action Plan 15 Contingency Plan 15 Appendices 16 Appendix A 16 Appendix B 16 Appendix C 17 Appendix D 17 Executive Summary Over the past couple of years, Research in

Competition in the smartphone world is quite aggressive to say the least. With numerous players, differentiated market segments and shorter product life cycles. This essay will look at the position of the market, the level of competition amongst the major players in the smartphone world, and the economic advantage Samsung possess. Further, it will seek to define who is in the greatest position now to lead the smartphone market moving forward. Samsung will need to continue to gain profit while simultaneously maintaining sustainability and innovation through the proper management of: planning, leading, organizing, controlling, and innovation.

  1. Introduction 2. Situational analysis 2.1 Smartphone market 3. Competitive analysis between Apple & Samsung 3.1 Brand & Product positioning 3.2 SWOT Analysis 3.3 Court battles in the USA 3.4 Market share & Profitability 4. Long-term prospects 4.1 Product & Market trend 4.2 Suggested strategies for Apple and Samsung 5. Conclusion: Who will be the winner in this smartphone war? Appendix References   Smartphone market

Figure 1.3: Mobile and Smartphone Sales in Malaysia Source: http://marketresearchbulletin.com/?p=3636 The data from the Figure 1.3 shows that the number of smartphones sold doubles from 2009 to 2010. Since the beginning of 2010, value sales of smartphones have been consistently increasing every month and occupied 72 per cent of the overall pie by December. Overall, close to two in five (38 per cent) mobile phone sets sold last year were smartphones. In Malaysia, it was found that smartphone sales totalled 172.4 million units in year 2009, with a 23.8 per cent increase from 2008 (Sidhu, 2010). This increment in sales was partly contributed by university students (Jacob and Isaac, 2008).

Adrianna Thompson English 111 Essay 3 Thursday, November 20th, 2014 Positive Impact of Smart phones Modern day smartphones have made one of the largest impacts on human lives. There are so many outstanding features that have us wondering what we would do without them. Your whole life is at the touch of your fingertip.

EXPLORATORY RESEARCH Exploratory research might comprise of literature search or carrying out focus group interviews (RESEARCH METHODS 2014). The focus group interview is an unstructured free flowing interview with a small group of people. The objective of exploratory research is to recognize the crucial issues and variables and to assist researchers’

Weakness There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Apple VS Samsung Gagandeep Singh Student ID: C0717504 Venkata Nagarjuna Student ID: C0702589 Nithin Suresh Student ID: C0709148 Figure 1, Apple VS Samsung (Digital Trends, n.d.) Introduction Apple and Samsung are the major competitors in the smartphone field. We would, like to discuss why they’re leading and conclude which one is better. In the electronic industry