Smartphones: The Disruptive Innovation Reordering Entire Industries

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

The phone market is dominated by two major superpowers, Apple and Samsung, but I am predicting that Google’s new smartphone “The Pixel” will soon achieve their status. Google is among the biggest U.S. businesses and is considered one of the most innovative companies in the past century. It is already a highly respected company, and continuing to market in the phone business will be a good investment. In Malcolm Gladwell’s book “The Tipping Point” he mentions a concept known as being a “Connector” meaning a person that is connected to a lot of people and can easily make friendships. These are the people that can easily make a product trend just by simply knowing people. Google can do the same thing just by being an innovative company and inspiring people. Although some people may say that Apple and Samsung will continue to dominate the phone market, I believe that through ingenuity and correct marketing the Pixel could become the next biggest thing.

In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

Apple is a technology company that is forever changing. From the iPod to the iTouch/iPhone to the Mac, Apple’s rapid growth as a technology superpower could not have been possible without an intricate information system. The innovation of Apple over the years has seen unprecedented advances in the way we look at technology. This is important to Apple because they have expanded their range of business and revolutionized their product. The problem with this is that not a lot of companies and businesses see Apple as unnecessary

The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will

The future of this industry is evolution. An enormous opportunity is open due to all mobile device markets and services such as consulting and Cloud computing that are growing fast. Social networking is changing how companies and customers

At first, I was going to analyze and write about smartphones, however I found it more efficient to write also about a particular smartphone to narrow it down from such a broad technological artifact, such as answering who designed it, what for, what their position and the impact they want to have on society was, and their future visions. Therefore, I chose the iPhone as the centerpiece of smartphones I will be analyzing and an emphasis on applications. However, some of this information is relevant and interchangeable to all other smartphones. IPhones and smartphones allow us to access constant information and offer it the way we want it, as it is completely customizable now to fit our learning style. They keep us organized, send information to us in different ways, even shape and offer solutions such as for politics, economies, problems whether individual ones or globally. Smartphones capitalize on shared knowledge and has opened the door to inventors and those who have the knowledge to make our world a more connected place and lives easier by sharing it with us to use. We are able to communicate with other people far off, through space-time compression or shrinking-space to gather news and information.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Social media is a powerful source through which companies are able to establish real time connections with consumers, employees and investors and build these personalised relationships with a global reach (Safko 2009). Living in an age where iPhones are produced at a faster rate than babies being born (Ford Report 2012), consumers are armed with real time connectedness through their mobile devices, and tablets which will continue to facilitate the widespread use of social media. Since social media is a lower-cost tool that enables companies to engage in direct consumer contact it can be significantly more efficient than relying solely on

Its wonderful features, such as its advanced touch screen, huge memory and great design, have been widely recognised (Magaudda 2010). Constant access to the internet, searches, and email, coupled with the ability to navigate unfamiliar areas with GPS adds value (Bodker et al 2009). However, what is probably the most relevant element in the iPhone's success lies in its new operating system and the possibility for users of buying applications from the Applications Store, an online store from where a huge number of applications can be downloaded (in September 2010, more than 250,000 apps were available) (Magaudda 2010). AT&T launched a 3G network and became the exclusive retailer for the Apple iPhone, which had sold approximately 85 million units by 2010 since its release (Sander and Slater 2010). According to Steve Jobs, Apple’s CEO, the iPhone is recognised as being a revolutionary and magical product that is literally five years ahead of any other mobile phone (Apple 2007).

February 29, 2012 saw the stock of Apple Inc. reach a market capitalization of 500 billion dollars, and enter "extremely exclusive territory, making it one of the five most-valuable companies at any point in history. Only Microsoft, ExxonMobil, Cisco, and General Electric have ever surpassed that mark" (Goldman, D. February 29, 2012. PP. 1). Apple's success in the technology industry has been the result of the entrepreneurial vision of the now departed Steve Jobs, and the efforts and dedication of arguably the industry's most ingenious and brightest employees. While Apple's portfolio of products is plentiful: iPhone , iPad, Mac , iPod , Apple TV, the iOS and Mac OS X operating systems, and iCloud (Apple Inc. October 26, 2012. PP. 3) ; the iPhone is the epitome of the innovative capacity of the technological giant. "Five years after the company said it planned to reinvent phones; the iPhone is the top-selling Smartphone in the world" (Guglielmo, C. February 15, 2012. PP. 1). Moving forward though amidst an industry of rapid change and adaptation, will Apple continue its dominance of the field and of the Smartphone market?

Apple. Това е плана.Става да пишете по-малко след което съответно ще бъде преглеждано корегирано и така до завършването. Около 50 60 страници. Анализ на маркетинговата дейност I. Увод-цел и задачи I. Кратка характеристика. История създаванеII. Анализ на маркетинговата дейност.1. Маркетингов Микс-анализ на стоките-анализ на цените.

The mobile phone industry is a very innovative segment within the ICT sector and the smartphone is becoming the standard configuration among the different types of mobile devices which is face and Serving the nationals in the world, where people could easily to buy one as the price between $20 and $1000 in any phone stores nowadays.

Although Microsoft was slow to join the cell phone war, and was unsuccessful in partaking in the market even with theier $7.2MM purchased of Nokia in 2013, our team believes the cell phone market is now ready for a Microsoft Surface cell phone. After all, Microsoft holds a solid reputation in operating and security software shouldn’t they be able to produce a desirable phone? Our team believes it can.

The popularity and capabilities of these new smartphones are opening up new markets and changing the ways that businesses are attempting to reach consumers. It is estimated that half of Americans over the age of 18 currently own a smartphone and that half of them access social media with these devices (Armstrong & Kotler, 2014). This has created a new and effective way of marketing to consumers that many companies are