Smokey Wall Street Case

What seems to really draw people to the store are the cheap prices. Sometimes the products are good, and sometimes not so good. For example, several months ago I purchased some T-shirts

North of Manhattan, a good cup of coffee is hard to come by; the taste is lacking in strength and not much thought is put into its production. Profit-seeking coffee chains like Dunkin Donuts and Donut Delight are widespread and lack in quality. More often than not, coffee is a $3 afterthought of dessert, rather than a delicacy in itself. Lorca cafe, situated in downtown Stamford on Bedford Street, appreciates the artistry and skill that must be employed to brew a decent cup of coffee. Spanish and western-Mediterranean influences are uniform throughout the flavors and venue. The chic, modern atmosphere is equipped with ample power outlets to provide the perfect workplace for the productive

• We are a “national/neighborhood” company. Our customers benefit from our national buying ability, but we want each store to be close to the customer and really a part of their neighborhood.

“The concept behind the business is to create a place for social gatherings that’s a little bit outside of the norm. When most people think of coffee, they think of early morning midafternoon, quiet ambiance, bring your laptop, put your headphones on and tune out the rest of the world while you get a book report or something done. Here we’re trying to make coffee a little more social and let people know that coffee can be enjoyed as a social staple alongside music” he

The store is different from others because instead of buying an already built or used building, they instead bought some land and built on it. The land they bought was at the corner of two popular roads making

In the 1990s, television sitcoms like Friends highlighted the “it” place to be as Central Perk, a coffee shop in Central Park. For one of the first times, a sitcom’s standard location was not a bar, as opposed to How I Met Your Mother and Cheers. Central Perk offered a relaxing environment for the group to socialize and, on occasion, work. They became staples to the shop, and vice versa.

By 2003, the number of retail specialty coffee shops, cafes, kiosks, coffee carts, and roasters in the United States reached over 17,000, equating to nearly $9 billion in sales. According to the Specialty Coffee Association of America, 16 percent of adults in the United States drink coffee from one of these specialty outlets daily. (“Organo Gold”, 2008).

Lollicup is a “hip” boba tea café that provides delicious drinks as well as a great environment to spend time with your friends or loved ones. It’s been around for several years as a popular hangout location for many, yet it never fails to bring new things to the table. With a strong presence on social media, Lollicup is always on top of the trends. The new rustic décor creates a simple ambience, and board games, music and books encourage the lively environment. Key to the college and local communities, the shop is a popular venue for many fundraisers and philanthropic events as well as different promotions on social media.

Our product plan, our store are not as expensive as most stores, we cater to the middle class and the poor, also upper class shopping, we have something for everyone. There are many have discount sales, everyday, our slogan is if it is not here you cannot find it anywhere. We have many employees working for us, there are tailors, Seamstress, cashiers, Security personnel that cater to the public, they

Coffee is a commodity product in which Starbucks specialize in, but consuming coffee as a lifestyle commodity is a fascinating multifaceted prospect. Howard Shultz discovered coffee as a lifestyle commodity by observing the interactions of socialites and baristas, in a lively setting with espresso machines (Ferrell & Hartline, 2014, p. 519). Shultz recognized the need for an interactive ambiance surrounding the experience of foreign coffee and did well with establishing his vision as such. Shultz vision was detailed, he aimed to create a coffee establishment that would recreate the Italian bar culture and it would become the “Third Place,” the place between home and work, where people gather, relax and interact (2014, p.519). By establishing

Because our store was begun with the highest ideals for a family business, we provide what you are looking for with old time country values. The inception of our store was instilled

For my Project One, the two spaces I’ve selected are The Alchemist and The BREW, which are both coffee shops. I chose these locations due to the fact that both coffee shops are unique in that there are no others like them due to both being privately owned, and of course the beautiful and picturesque atmosphere. At first I was not sure if I wanted to focus on two coffee shops, however I came to the conclusion that both shops are much more prominent examples to use, and will provide me with much more information and detail to use in my research paper than Burger Freak. It will also be more interesting to feature them since they are both reserve coffee houses, and it should be fascinating to take a deeper look at both.

If the store was downtown, there are a lot of festivals and such throughout the year and a lot of people would be walking around. I know when I go downtown I like to walk up and down the streets to see what stores are around. Therefore, I feel like it would help in regards to trying to get people in my store. However, if the store was on the boulevard there is a lot of traffic on that street daily and if they see my store they might stop and want to take a look. Overall, the store would be somewhere where there is a lot of traffic; however, I wouldn’t want it by a Wal-Mart because it would defeat the purpose. The prices of the products would cost the same as if they were in the bigger stores. However, it is the promotion that would bring people in. For instance, if they bought all of their products there and packaged it the sales promotion could either be free shipping of the box or the box itself. In the advertisements, I could use military members or local people to want to get people in the door. In a smaller city like Jefferson City, I think those types of advertisements would bring more people in because it feels

Fair Trade’s consumer recognition has tripled in the last five years, proving the company’s sustainability in a global market. As of today, this organization works with more than 800 companies to verify more than 6,000 products as Fair Trade. In 2009, Fair Trade Certified products generated $1.2 billion in retail sales, indicating their large-scale business practices.

The demand for coffee shops is born from the increased number of individuals seeking coffee brewed outside of the home. This creates a larger market for coffee shops. An increased amount of people are starting their mornings off by purchasing breakfast and a cup of coffee away from home (Tuttle 2014), more people are enjoying gourmet coffee (NCA National Coffee Drinking Trends 2015 Infographic), and younger generations are demanding more coffee and coffee drinks from coffee shops (Tuttle 2014, S&D Coffee and Tea inc. 2014, Statista 2015). Coffee shops must compete with at home coffee, work place coffee, and teas for the caffeinated beverage markets (LN 2015). Demand for coffee within different markets varies, and provides competition for coffee shops. Single cup coffee makers, increasingly qualitative instant coffees, and gourmet beans are all sources of competition that could satisfy the demand for coffee. However, coffee shops are becoming more ingrained in social