Smokey the Bear

For example, pregnancy is a target where the nation wants to reduce how many young girls get pregnant. To reduce this contraception is purchasable in every supermarket, pharmacy’s etc… In addition, there are companies that give away free contraception to reduce teenage pregnancy. Not only does contraception help prevent pregnancy but prevents people catching sexually transmitted diseases like HIV, Chlamydia and syphilis.

To this end, the goals of social marketing, as opposed to commercial marketing, is to elicit positive changes in the behaviours and opinions of the population that will positively benefit society on a local, national and international level.

Hypertension (HTN) is a chronic illness that serves as a main risk factor for cardiovascular disease (Hanus, Simoes, Amboni, Ceretta, & Tuon, 2015). Although medication can manage HTN appropriately, lifestyle modifications make a substantial difference as well. However, many patients go through behavior stages in which he or she contemplate on making the necessary changes to improve their health. One solution to the problem is the development of an educational Hypertension Intervention and Follow-Up program (HIFP). Studies have shown that active educational interventions that incorporate small groups are more effective than passive delivery of educational materials (Pimenta, Caldiera, & Mamede,

Because heart disease and stroke is having such a profound effect on the United States population, “Increase overall cardiovascular health in the U.S. population” is one of HealthyPeople.gov (2014) main goal for

Family Planning is using contraception. By using contraception, the limit on sizes of families through spacing is regulated and the prevention of pregnancies are controlled. Family planning does not just protect the well-being of women, but also the well-being of communities as well. To increase the chances of healthy babies and planned pregnancies, there are family planning services for people who want education on family planning and healthy families. Successful family planning services should include

Healey and Zimmerman state (2010) that an innovative program will require not only team effort, but input from community leaders as well as collaborative partners, that will aid in the development, implementation, evaluation of a community education campaign, as well as the program continuance, including funding. The campaign should be built constructed on strong and understandable messages, so that the target population can take action and pass on the message from its memorable key components. An effective campaign then, will devise under the campaign logo what the problem needs to be changed, how the campaign will go about making this change, the consequences of not taking action, and the action to be taken to achieve the message of the proposed campaign (UN Women, 2012).

Cardiovascular disease has gained a global attention due to the overwhelming number of cases reported annually. Stakeholders from various health monitoring agencies, health care providers, and government agencies have come together to tackle the disease, and reduce morbidity and mortality. Organizations such as the Million Hearts Initiative, the American Heart Association (AHA) 2020 Goals, and the Healthy People 2020 goals have established public health objectives aimed at targeting cardiovascular risk factors, and improving the outcome of the disease (Sidney, Rosamond, Howard & Luepker, 2013). The aspirations of the AHA 2020 objectives are to enhance the cardiovascular well-being of all Americans by 20%, as well as decrease related deaths from cardiovascular diseases and stroke by 20% (Sidney et al., 2013). Statistical analysis of the predominance of cardiovascular health risk factors among Americans is overwhelming and therefore needs immediate action. According to Go et al. (2013), about 31.9 million adults 20 years or older have total serum cholesterol levels greater than or equals to 240 mg/dL. According to a statistical data recorded between 2007 to 2010, 33% of United States adults aged 20 years of age or older are hypertensive, that is about 78 million US adults, and 44% globally (Go et al., 2013). In 2010, an overwhelming 19.7 million people in the United States were diagnosed with diabetes mellitus, in addition to 8.2 million unconfirmed cases, and 38.2% people

This research question is important in this program because it will help determine whether this cardiovascular program has increased the capacity to address heart disease, change mindsets, and to reach goals of the cardiovascular program. In this program we are devoted to prevent and manage cardiovascular diseases through professional education and research for clinicians, providers, and patients.

There is evidence that Americans often do not get the care they need. This is alarming because the United States spends more money per person on health-care than any other nation in the world. Health care in the United State is not used as effectively as it should be used; this results in higher spending on complex and chronic diseases. Patients who suffer from hypertension, heart disease, and diabetes often do not receive the health care and effective treatments such as drug therapies or self management services to help them more effectively manage their conditions. People with these diseases need more than medicine; they need the treatment and health education to help them know and understand their disease and be able to live a more healthy lifestyle. This is true for

These are the most influential and relevant resources for any social media strategist who is charged with the task of identifying a social concern and advocating for a concrete behavioral change because the explain the thinking, and motivation the audiences of PSA and or marketing campaigns. These resources are also responsible for showing people how to effectively market or advocate a

This is due to women living far from government health care facilities so must rely on private facilities so MSI works with the private healthcare providers to help give women better access and education to family planning and also to help boost the private healthcare provider’s business. Social marketing is also an effective technique that MSI use. These programs are done to help distribute free/low cost condoms, pills and other health and contraceptive products. These are sold through pharmacies, private healthcare facilities and distributors that are community

Health campaigns target the reasons why individuals follow specific detrimental patterns. However, delivering public health message is not enough. Health communications specialists plan public campaigns based on audience size and issue severity. [1] When creating campaigns, the specialists must consider additional factors, such as:

Now that the background and history of the creators of The Social Marketing Theory have been addressed and Social Marketing has been defined it is important to evaluate Dr. Kotler and Dr. Zaltman’s research.

Another important family planning program is the Project for Community Action in Family Planning. Located in Karnataka, the project operates in 154 project villages and 255 control villages. All project villages are of sufficient size to have a health subcenter, although this advantage is offset by the fact that those villages are the most distant from the area's primary health centers. As at Jamkhed, the project is much assisted by local voluntary groups, such as the women's clubs. The local voluntary groups either provide or secure sites suitable as distribution depots for condoms and birth control pills and also make arrangements for the operation of sterilization camps. Data provided by the Project for Community Action in Family Planning show that important achievements have been realized in the

Target/s: to increase the Contraceptive Prevalence Rate for all methods amongst married woman from 33% in 1993 to 43% by the year 2000 to 53% by 2005 and to 62% by 2010; to reduce the Maternal Mortality Rate from 590 in 1995 to 300 by the year 2000 to 230 by 2005 and to 170 by 2010