Smoking On Teens In America

Cigarettes are everywhere. These tiny objects that are held between the cusps of ones fingers hold unknown danger. They hold addictive substances and can lead to both immediate and long-term damage. Cigarettes used to be romanticized and glamourized by the media, but modern day campaigns have begun to reveal the truth about their dangerous effects. Through graphic imagery and audio choices, The Real Cost Campaign reaches out to young adults in order to demonstrate these consequences and render an emotional response of fear as well vanity by revealing an ugly side effect of smoking; distortion of skin.

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Did you know that according to the Centers for Disease Control and Prevention that about 15% of adults in the U.S. use some variation of tobacco? Tobacco use is the number one cause of preventable disease and death in the United States, causing more than 480,000 deaths every year, which is approximately 1 of every 5 deaths.1 Award-winning youth tobacco prevention campaign launched by the Food and Drug Administration, The Real Cost, in their television advertisement, “Little Lungs in a Great Big World: Birthday”, describes the effect of tobacco on one's lungs through the use of satire, animation, and facts. The Real Cost’s purpose is to prevent youth from trying tobacco and to reduce tobacco use among youth already experimenting with tobacco. They use a satirical tone in order to start a conversation among youth about tobacco use and to capture their audience's attention to educate American youth on the health consequences of using tobacco.

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

In fact, the tobacco industry has suffered ever since antismoking advertising has begun (Johnston, p. 107). According to statistics, 4 in every 10 Americans who are in 12th grade have tried cigarettes, and 1 in 10 consider themselves current smokers. As well as, 1 in 5, 8th graders have tried cigarettes, and 1 in 16 consider themselves current smokers (Johnston, p. 107). Now that society is aware of the harms of tobacco, it is important to decrease such rates of smoking amongst youth. Not only are there commercials about the risks of cigarette smoking, but also there are commercials that promote living above the influence of all drugs, including alcohol and marijuana. Lastly, as research continues to improve, and new drugs arise it is important to keep youth educated on the risks of using such drugs. It is important to keep our youth safe from the dangers of

In our communities, the youth can easily identified any of tobacco’s product. The author, Steven Reinberg, published , Tobacco Companies Targeting Teens, Study Says, states that the tobacco product, Marlboro, is highly purchased by high school students according to usnews.com. Mr. McGoldrick states that the three brands, 90 percent is being marketed. Most companies hold their ground saying that their tobacco products are not meant to bought by youth, but somehow still managed to in our children’s hands, in his article, Tobacco Companies Targeting Teens, Study Says (steven Reinberg). According to Erin Brodwin, author of “Tobacco Companies Still Target Youth despite A Globally Treaty”, states that children all over the world can identify the tobacco brands. Not only are children picking up their ideas from television, but also from public. Children knowing which brands shows how serious the addiction can be. Seeing how easily the product being shown to the youth is another way of starting. If less smokers are seen in public, the lower the numbers will

In a society where it is not unusual to see a ten year old child smoking a cigarette in public, where large tobacco companies sponsor all big sporting events and where smoking advertisements are everywhere you look, how can it be understood that what is going on is a form of suicide. Smoking is comparable to a serial killer; a cigarette acts as the weapon used by tobacco companies and its victims subjecting themselves by their own free will to participate in the crime.

Did you know that almost every one person out of seven smokes cigarettes on Earth? It is one of the top cause of death, yet, five million people die each year. Anti- smoking advertisements usually comes up very often, when you are watching TV, on social media, even on top of the cigarette packs. The advertisement that I choosed to do my rhetorical analysis is black and white picture, showing young woman smoking a cigarette and the smoke is forming like rope around the lady’s neck where it is about to choke the lady. The advertisement is using the two rhetorical claim of logos and pathos through this picture. Through this advertisement, the image shows us how deadly it is to smoke cigarettes.

At a local Kentucky convenience store you can buy a pack of Marlboro cigarettes for about $4.50. For the same price as a cheap lunch a teenager can continue a nicotine addiction for another day. Smokers in Massachusetts, however, can expect to pay over ten dollars for a single pack of smokes. At ten dollars per pack an average smoker in Massachusetts can expect to pay over $3,000 a year. This is one of many reasons why Massachusetts's YRBS rating (a scale to rate the amount of smokers in high schools) is a low 16.0, giving Massachusetts the 10th lowest score out of 43 states rated. Kentucky, however, came in last on the YRBS rankings with a rate of 26.0 (Centers for Disease Control and Prevention). This awful rank of last is proof

Shockingly, there are 3.5 million middle and high school students smoking cigarettes in the U.S. (Leatherdale & Vu, 2011). As we all know, smoking is a horrible habit which affects many of the body’s systems such as the circulatory and immune systems. Underage smoking is an even more serious problem as it affects teenagers’ health and influences more young people to smoke, stopping it is possible with a good tracking system (Qi, 2015).

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.