Essay about Smoking and Advertisements

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Smoking and Advertisements We used to watch the dark silhouette of the Marlboro Cowboy riding off into the setting sun. In this day and age, the Marlboro Cowboy turns to his partner and says, “Bob I’ve got emphysema.” Within the last decade, smoking advertisements have been completely overshadowed by radical anti-tobacco advertisements. Smoking no longer brings to mind images of beautiful blonde women daintily holding cigarettes between their fingers. In place of this image, commercials display the realistic gory effects of cigarettes such as a woman with a hole in her throat and a man with his mouth completely deteriorated by smoking-caused cancer. Along with the media, the American public has changed their attitudes toward the…show more content…
The litigants must have failed to notice the “Congressionally mandated” warning label attached to each cigarette box they have purchased for the last thirty years. George Jonas from the National Post argues that there are individuals who could have been unaware and uneducated of the risks of smoking. He says, “I wouldn’t dream of suggesting that there isn’t anyone who could justifiably sue tobacco companies for failing to make him or her aware of the hazards of smoking. There are such beings. They include ET and other visitors from outer space, to say nothing of such figures as Sleeping Beauty or Rip van Winkle” (1). In other words, people who chose to smoke within the last 30 years knew full well that there were jeopardizing their health. Nevertheless, the jurors in Florida who handed out the biggest verdict in United States history did not believe that choosing to smoke was at all relative to the case. Juror foreman, Leighton Finegan, said, “This case was not about choosing to smoke. It’s about if you know you’re making a defective product, and these companies knew that” (Driscoll 1). The jurors of this case firmly believe they are sending out a message “ for all companies in America that they can’t fraudulently represent anything to the public” (Driscoll 1). Unfortunately that is not the message their final decision sends to the American public. The
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