Smoothie Business Marketing Plan

1082 Words Jun 16th, 2012 5 Pages
...for the health-conscious folks

Table of Content
Situation Analysis Summary........................2 SWOT Analysis..............................................2 Marketing Objectives....................................3 Marketing Strategies.....................................4 Positioning the Product................................5

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...for the health-conscious folks

Situation Analysis Summary
Smoothie Company is an entrepreneurial organization that produces fruit-and-yogurtbased beverages with superior flavor and nutritional content and unique packaging. The company was founded in September 2001 in New York with the goal of creating and marketing healthy “smoothie” beverages for sale to health-conscious consumers.
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Marketing Objectives
The following are the marketing objectives set by Smoothie: • To increase the awareness of Smoothie products among the target market • To increase gross sales by 50 percent over the next two years • To