Snack industry in Hong Kong Essay

6276 Words26 Pages
Contents 1) Executive Summary 2) Objective 3) Mission 4) Marketing Objective 5) Key to Success 6) Company Summary 7) Company Ownership 8) Management Summary 9) Industry Analysis – Porter’s Five force 9.1) Rivalry among existing firms 9.2) Potential of new entrants into industry 9.3) Power of suppliers 9.4) Power of buyer 9.4) Threat of substitute products 10) Macro-environmental – PESTAL analysis 10.1) Political and legal environment 10.2) Economies environment 10.3) Social & Cultural environment 10.4) Technological environment 10.5) Extreme Events 11) SWOT analysis 11.1) Internal factory – Strength / Weakness 11.2) external factory – Opportunities / Threats 12) Competitor analysis 12.1) Competitive Profile…show more content…
After that, she will examine Hong Kong local residents’ acceptability to 759 STORE for one year, review and also fine tune its operations, reorganize store locations, and adjust designs of some stores. If 759 STORE is identified to be accepted by Hong Kong local residents, the Group will open 60 new branches per year, 120 branches in total in the following 2 years. - Long Term In future maintain 5% of stores as mini-supermarkets in her development target. 759 STORE did its best to conduct “lower margin with high turnover” policy. Through this 3 years effort on active developing direct import model, it was grateful that 759 STORE had not only built up supplies with food distributors and manufacturers of Japan and other countries, but also a smooth import operation with substantial procurement scale. To avoid any conflict on product price setting with traditional market players, the Group would take further step to increase the proportion of direct import and much fully exclude the supply of local suppliers who were difficult to have price negotiation with and did not allow 759 STORE to set product prices independently. Exploring new products in all angles and without limitation, our procurement team continued to source wide varieties of import product for Hong Kong residents’ enjoyment, where around 80% of them was food products and 20% of them was household and other products, hoping that our

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