Snap Fitness Mission Statement Analysis

This group includes everyone from around the world. These are individuals that are looking for a place to exercise in a comfortable and fun atmosphere. They like to come to LA Fitness for its culture diversity, fitness flair, and outstanding programs. LA Fitness would like to attract these individuals and be perceived as the only fitness organization that can truly make them enjoy their fitness time that allows their family to become physically fit together.

A second option is to release an aggressive marketing campaign, where sales representatives (under fixed salaries) sponsor public events to showcase Snap Fitness programs and entice new clients toward the benefits of a membership. Furthermore, the introduction of membership additives to new and current members will intrigue clients, providing a complimentary one-hour personal training session twice a month at no charge.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

Operationally speaking, the two franchises operate in a very similar manner with some notable differences. Planet Fitness and Snap Fitness are both self-service facilities open 24 hours a day, 7 days a week. The support offered by each respective franchisor is essentially the same as it relates to training, marketing and advertising (see Table 2).

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

It is owned by Private Bodies, owner of a long chain of health clubs and fitness centers whose goal is to offer its help to as many people as possible, guiding them through achieving a healthier lifestyle. They offer the widest range of amenities any fitness center has to offer as well as one of the most affordable prices in a friendly and inviting atmosphere. Their services include offering the most modern equipment for fitness use, kids clubs, sports leagues and personal training.

Mission statements are the values and purpose in which the organization sets standards for achieving their objectives. For the statement to be effective it needs to have a vision of the future, clearly stated values and goals, be positive, inspire, require action, and include everyone (momsteam.com, 2017). With that in mind, Planet Fitness has developed a mission statement that incubuses all the values that the public is looking for. Their mission statement is, “we at Planet Fitness are here to provide a unique environment in which anyone and we mean anyone can be comfortable. A diverse, judgment free zone where a lasting, active lifestyle can be built. Our product is a tool, a means to an end; not a brand name or a mold maker, but a tool that can be used by anyone. In the end, it’s all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it if that’s what you need (planetfitness.com, 2017).” Planet Fitness takes a bold stance on treating the public the same, and creating an environment of respect when working out. If you are just starting out or have being working out for years, Planet Fitness has something for everyone. This mission statement describes the company’s values, and is not just empty words it is enforced on a daily basis.

Lululemon Athletica does not have a traditional mission statement. The fact that they decided to create what they call the "Lululemon Manifesto". This is a series of inspirational sayings that lead one to the way of life in the culture of Lululemon.

Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status

SNAP stands for the most common risk factors that contribute to the development of chronic disease: smoking, nutrition, alcohol and physical activity (RACGP 2015). It is a framework designed by the Australian government for the general practice management (RACGP 2015).

To be the leading weight loss service provider by assisting individuals to lose weight and sustain a healthy lifestyle.

“Our mission statement is simple: to partner with you and your business as an asset that provides quality, reliable products rather than a liability that creates headaches, tension and division. We pledge to focus on the smallest of details on our end so that we can provide to you a product and service that will allow you to focus on your own smallest of details.”

According to Merriam Webster, fitness is defined as “the quality or state of being fit” (n.d. 2016). This obviously has a bit of room for interpretation. What is “fit”, anyway? Everyone measures fitness differently. Some would consider themselves fit if they don’t get winded after running up a flight of stairs, others measure it by a certain amount of weight they can lift or miles they can run, some measure it by using percentages and ratios like Body Mass Index or BMI, and others

The mission statement is a written document that an organization declares its core purpose. The mission statements defines the essence of the organizations needs and their core purpose of their existence. It describes the role that they play in the community and portrays the club’s image, charisma, and individuality. If the mission statement is written correctly it can provide an explanation to internal and external individuals on what the organization stands for. Some of the components that are key to the mission statement are members, product and service, market, technology and philosophy are just a few that should be in the mission statement. Without and effective mission statement to inspire your employees and members on why you exist it won’t mean anything to them. Here is an example of a mission statement from Kohl’s