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Snapcafe Case Summary

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Technological advancements and financial system change is attributed to the rapid change in the needs as well as expectations of consumers, hence in order to effectively examine SnapCafe’s journey of innovation and financing obtaining the views of stakeholders within the start-up eco-system of innovation and financing was paramount. Therefore, gathering needed data, using tools and methods as well as analysing the primary data was important to the success of the research, which would then determine the validity as well as reliability of the research. Caution was taken in choosing methods, strategies and tools that were used in the research. Chapter three of methodology highlights methods that were used in the research and hence, subjects discussed

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