Snapchat Ipo Case

Snapchat has had a major impact on people across the world since early 2012. Everybody always seems to have the app and use it on a daily basis; I know I do. With all of new technology, Snapchat has really upgraded. But, how far has snapchat really come?

Many people carelessly accept or ignore agreeing with the terms, until someone decided to read the updated terms for Snapchat. The policy quickly went from “footnotes to headlines,” raising many concerns from users that their personal information might be outed (Balakrishnan). Since then Snapchat has cleared the cloud of concern, releasing statements saying that “snaps and chats [people] send remain as private as they were before the update,” and that they are not “stockpiling [users] private information (“Snapchat Self Destruct Policy Still in Place”, 2015).” They instead needed a broad license to use the content people created to upload on Snapchat’s Live Stories. This was indeed a privacy scare many users endured, but it was not the first for the

Brands and companies that use Snapchat have really helped the public relations objective and allowed them to become more interactive with their customers and followers. Having a Snapchat is relatively inexpensive

Within a month, Snapchat will be increasing and decreasing from time to time because if you search “Snap Inc.” on Google, You can see the line graph is decreasing and increasing from day to day within a month. It lets you see the Open: 15.47, High: 15.55,Low: 15.23, and Mkt cap: 18.45B. It shows the gains and losses, also the Cost,but what they don’t have is the Div yield ad P/E ratio. My statement is true because as you look at the graph you can see it obviously does increase and decrease and as once said Snapchat is used for many things and it is one of the fastest ways to share a moment and many people may use it from different time points in the year. Sometimes it could be just the thoughts of new ideas or many people that dropped Snapchat--

Twenty-seven individuals were surveyed to determine for how many months do they use SnapChat in comparison to their age and if there is a relationship between age and usage of social media apps such as SnapChat. A Pearson’s analysis revealed a moderate negative correlation, r= -.38. Age does have a relation with the number months individuals used SnapChat, as confidence level in our testing is .049, which is lower than 0.05. The results are reported in Exhibit 1.

Snapchat is mostly a hit among teenagers and people who are chasing fashion and new things. As Secret Soirée is a niche events company that hosts secret cocktail parties in private venues, Snapchat is the most appropriate and attractive app for advertising & information delivery between the company and customers. Taking a Snapchat (of an image or a video of the venue location and/or time information) and then send it to the selected customers. Alternatively, we can add snaps to "my story", a 24-hour collection of photos and videos, which we broadcast to the world or just Secret Soirée

The Snapchat Spectacles are an example of this growth. Before the spectacles the only thing that was popular was the app Snapchat. Snapchat is an app where you can take pictures of things around you using filters so the pictures can look more professional, but they disappear quickly. Snapchat has been around for 6 years and has earned $22.7 billion dollars. They even turned down a $3 billion dollar offer from Facebook so their company can expand and become more public. With the new improvements of their company they decided to change their name to Snap.Inc. They wanted more of a broad name since they will be selling more products instead of only the app

Cook ended up becoming an early Snapchat investor because he was so impressed with Spiegel. But he thought the idea behind Snapchat was stupid. "I didn't believe in the product,” Cook told BI. “Who needs disappearing photos? I thought he was dead wrong on the business.”

Of the many disruptive innovations that are impacting computing, social networking and how people and companies communicate, smartphones are among the most significant. Their impact on the traditional PC market continues unabated with research firms including the wlel-respected Gartner Group claiming that there are more smartphones sold in 2011 than traditional laptop PCs, a point Apple Inc., likes to mention in their annual report as their iPad is leading this assault on traditional computing (Apple Investor Relations, 2012). Smartphones are also re-ordering existing enterprise software areas long held under the control of such large and conservatively run companies including IBM, Oracle, SAP and others (Franke, Schreier, 2010). Due to the strength of the disruptive nature of this technology, market research and advisory firm Gartner states that approximately 469 M units were sold in the last year with this year's forecast being 1.1B total worldwide (Apple Investor Relations, 2012). As smartphones are used the majority of the time for keeping consumers and companies both linked to social networks, regardless if they are public or private

GoPro experienced massive growth since 2002 by establishing itself not just as a camera brand, but as an adventure sports brand, according to Adele Revella, in her book Buyer Personas: How to Gain Insight into your Customer 's Expectations, Align your Marketing Strategies, and Win More Business. “They don’t just sell a video camera, they sell the memory of the wave or the ski trip down the slope,” says Ben Arnold, a consumer technology industry analyst at The NPD Group. However, GoPro’s stock has fluctuated from a high of 86.97 on October 3, 2014 to a closing price of 21.62 as of November 16, 2015. Analysts have speculated that the steep decline in GoPro’s performance can be attributed to the rise of smartphone technology.

Apple’s Stock might be undervalue; it is a great opportunity to take advantage of this situation. I believe that Apple

Debt: With the increased of investment from the industry, Facebook’ liquid assets have significantly increased on the equity account since the company went public in 2012, which lower the debt ratio each year.

Over the last years, Instagram has proven to drive brand engagement and boost sales better than any other social network. Therefore, over 70% of companies in the U.S. only plan to market on Instagram. Isn’t that impressive?

The acquisitions of blockchain-focused companies, even those without their own tokens, are not yet a norm. The long-term view of ICOs have downside risks that may be more important to consider than the benefits. A company may have difficulty explaining the current value of the tokens to the target company or explaining how exactly the crypto market is powered. Companies outside of the cryptocurrency

The app industry is growing by the minute and another great idea could have just transformed into the real thing right at this moment. Sadly, not all ideas were given the time to blossom.