Snapchat's Marketing Strategy

Warby Parker target customers are people with a concern for style and a high quality eyewear that is at the same time affordable. Similarly, by adding a social component, the company appeals to customers that are motivated to help others and the environment. Warby Parker is well aware that some customers, especially nowadays, prefer to shop online from the comfort of their home. That is why Warby Parker implemented its convenient home try-on program designed especially for this kind of customers. Meanwhile, Warby Parker keeps gaining access to customers uncomfortable with purchasing eyewear online by taking advantage of the power of physical storefronts to promote brand awareness.

How would you characterize Snapple’s brand image and sources of brand equity? What are the strengths and weaknesses of the brand’s existing personality and image?

    To Piggy, the owner of the spectacles, the glasses at first represented the basic ability to see. They were thought no more of than a helpful accessory. “His specs- use them as burning glasses!” (40, Golding)  As the story progressed and the once well-mannered group slowly turned into

I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population), who wore them only on certain events. Vistakon would encounter less price resistance with these part-time users due to the less frequency use, and more willing to pay a higher unit price than regular daily wear customers due to the product’s high quality, convenience and comfort. Secondary market segment is the full-time (conventional and frequent

The first time the symbolism of the glasses was revealed was in the second chapter. The boys pointed at piggy and exclaimed, “His specs – use them

One of the challenges of that face operations management at LensCrafters is the changing of customer expectations. Many want designer frames that they have seen on other people this could be a discontinued style or require additional time to acquire the glasses.

Warby Parker was founded in 2010 by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider - in the Venture Initiation Program of the Wharton School of the University of Pennsylvania. Warby Parker designs glasses in-house and sells directly to customers to avoid retail markups. The company primarily sells eyewear online and through its New York City headquarters extension into retail stores. Warby Parker’s Home-Try-On program allows customers to select five frames from online to try on at home for five days, without charge. The company also allows its customers to upload a photo and try on frames virtually. Warby Parker is a mission centered company that has done a great job displaying its organizational culture, engaged its team

This gives the glasses a sense of control of

In the BBC article,” Snapchat launches sunglasses with camera” by Dave Lee, announces its first gadget that will later be sold this year. Their goal is that this gadget will hopefully become highly popular and enable young people to buy this product. One person who tested the product mentioned in this article said after they got back from a vacation,” And when I got the footage back and watched it, I could see my own memory, through my own eyes - it was unbelievable.” Although, this gadget can only obtain 30 seconds of video at a time, yet, will hopefully allow others to relive their memories once

SnapChat is a photo messaging application (App) developed by Evan Spiegel and Robert Murphy. Both of the founders were Stanford students. The application was initially developed for a project at Stanford. This app allows the user to share photos, videos, add text/drawings, and send them to a controlled list of recipients. Users have the benefit of setting a time limit for how long the recipient can view their snaps (Ranging from 1 - 10 seconds), after which the photos/videos will be hidden from the recipient’s device and deleted from SnapChat’s servers. The smalltime college project developed into a huge social media success due to its innovative feature (Magid, 2013).

Traditionally, Raynonplus sold a wide range of generic and brand name eyewear including prescription lenses, contact lenses, frames and sunglasses; but

Warby Parker is a company that focuses on designing, manufacturing, and selling inexpensive glasses to consumers. The creation of the company is partly due to the eyewear industry being controlled largely by one company, Luxottica. Luxottica sold eyewear products at an inflated price and the creators of Warby Parker thought that there should be a much less expensive alternative while still offering quality eyewear products to customers. Warby Parker was created as an alternative to Luxottica’s high prices. Many people around the world are in need of functional glasses, and a lot of those people do not have the money to be able to afford overpriced glasses. Warby Parker was established in 2010 and has been enjoying an expanding consumer base since that time.

Write a speech persuading students at your school to help raise funds for the spectacled

How would you characterize Snapple’s brand image and sources of brand equity? What are the strengths and weaknesses of the brand’s existing personality and image?

From 1972-1993 Snapple Fruit Juice Company flourished while many startup premium fruit drinks struggled and, in many cases, failed. In fact, most of Snapple's successful competitors during this time were sold to larger distribution companies allowing Snapple to create a Brand image and distribution alliance for the "smaller guy." They were a cult classic, promoted by loud, brash promoters like Howard Stern and Rush Limbaugh who had huge followings of independent, "stick-it-to-the-man" listeners. Snapple also created the legend of Wendy Kaufman, a former truck dispatcher and employee of Snapple. She was an instant success with the kind of style and attitude that matched Snapple's independent image. As the product began