Snooki's Duds Beach Boutique e-Commerce Strategies
Creating a highly differentiated and unique identity in the crowded clothing retailing markets on the Jersey Shore boardwalk takes a combination of one-of-a-kind designs, a strong multichannel selling strategy that includes social media and the Web, and a positive in-store customer experience. Retailing is as much about creating a unique in-store experience as it is about creating a differentiated and defensible market identity online (Piturro, 1999). With the assistance and support from Snooki of the popular MTV Program Jersey Shore, the store is called Snooki's Beach Boutique. The URL for the website is HYPERLINK "http://www.snookiduds.com" www.snookiduds.com and as the show has gained popularity, so has the URL, with an offer of $1,000 for it. The ethics of whether to sell it or not is covered in this analysis's, as are the goals and objectives for the website from a marketing and e-commerce standpoint as well. The role of social media including Facebook, Google+, Twitter and other social networks needs to be included in the market plan as well. As the excellent research completed by Charlene Li and Josh Bernoff on the role of social media in re-vitalizing retailing and leading to effective and profitable multichannel selling strategies needs to also be taken into account in the planning and execution as well (Bernoff, Li, 2008).
Snooki's Duds Beach Boutique e-Commerce Analysis
The role of the web in enabling