Snowboarding Market Research: Norway

4412 WordsOct 20, 200818 Pages
Introduction The purpose of the following report is to determine the feasibility of the export of Endo Snowboard Company’s snowboards, to the Norwegian market. Endo Snowboards is a relatively new (two years old) snowboard manufacturing company based out of Thunder Bay, Ontario, Canada. It is small in size with only 20 employees. The employee’s core competencies include manufacturing, marketing, artistic and business skills. The highly skilled employees have caught the attention of many local investors to make the export of this product possible. The main objectives for Endo Snowboards is to penetrate the strong Norwegian market by using unique design, eye catching graphics, heavy marketing and promotion. With the appeal of affordable…show more content…
Endo Snowboard Company’s snowboards are fairly new (two years) to the market and are currently waiting to penetrate the major markets in North America and abroad. A two year manufactures’ warranty is provided with all Endo Snowboard Company‘s snowboards. Warranty Information All products returned to Endo Snowboards for warranty inspection must have a return authorization, which can be given over the phone or via email. Products must be shipped freight prepaid and insured. Endo assumes no responsibility for products during shipment from the customer to Thunder Bay. Write 'Damaged Goods Returning to Manufacturer' in the 'Description of Goods' area of the waybill and value the returning goods at US$20.00. All warranty claims must be accompanied by the original order or purchase receipt. Covered • Lamination failure of top sheet, base, sidewall or edge. • Structural cracks on fiberglass, top sheet, base, core, edge, sidewall and inserts. Not Covered • Any problem resulting from misuse, abuse, impact or neglect. • Damage caused by rocks or any other impact related damage. • Normal wear and tear. • Damage caused by anything other than defects in material or workmanship. • Cosmetic issues including discolored graphics, top sheet dents or chips or rust. • Board damage resulting from improper mounting of bindings; • Incorrect mounting of hardware or cross threading inserts. • Damage

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