Soap Industry

Moreover, other market targeted by the company are those premium markets where there is high disposable income having high income level and would like to demand best quality products for self-consumption or for gift purposes.

products. In many cases, there's not a nickels worth of difference between the vast majority of products and services that you and your competition offer.

As the world’s leading no.1 health soap, Lifebuoy has a aim to make difference healthy products and to promote healthy hygiene habits among peoples.

The company tries to establish a new approach to engage with their customers, and the price needs to reflect that. Customers do not pay the premium price for the jeans, but rather for the lifestyle that those products reflect.

competition, both in attributes and in products. In order to supply an attribute that no

24. When a firm offers products with unique features and higher value for customers than that of the

The strong competition among rivals pursuing a similar strategy is vastly based on product differentiation and a niche market attraction, as companies are constantly working to surpass their competitors and seek to provide just what certain consumers want.

4) able to lower price as well as cost with high market power and high rate of market to compete with potential competitors.

As the world’s leading no.1 health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits.

the success of the company. The pricing strategy adopted by the company for its highly durable

Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.

They compete on marketing expenditures, pricing, product offerings, cost of production, technologies, and customer service (Fernino et al., 2013).

     Strong Products and Brands Global Presence High ethical standards High safety standards Highly influential market segment

The company focused on people who belong to the low to middle society because these people are easily attracted by products that gave them lowest prices. The company always claimed themselves as the market leader

Here I’m talking about forever living products company which was founded in 1978 on a little more than dreams and hard work it was designed to help anyone who wanted to attain a better future. Forever Living Products to control quality and cost every step of the way starting with raw materials and ending with the finished products so you will enjoy and satisfy. This company is a good company with a proven track record of growth and profitability. There’s no other business opportunity like it.