Soapstone Campaign Summary

Often pictures can convey a stronger and more appealing message than a speech. With this in mind, the Centers for Disease Control advertising campaign promoted the importance of getting flu shots effectively through their visual media advertisements. Visual media can be evaluated through many factors. For instance, this type of media uses certain techniques to appeal to their audience: association, bandwagon, universal appeal, and flattery. The Centers for Disease Control's flue vaccine advertising campaign uses many appealing persuasive techniques to convey that getting vaccinated is beneficial.

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

After reviewing a few videos based on United States Army propaganda while on a popular media site it was quite eerie, since I am currently enlisted within the ranks. The Army is also something that you normally see in various forms such as billboards, television, and of course the actual soldiers. I would like to examine the whole concept of what the videos represent and how it grasps the attention of the viewer, audience, or consumer. If a person is somewhat or completely against the military, after viewing the commercials the viewer might have second thoughts. Overall the videos organize the three rhetorical techniques in a unique matter to where it catches a person’s attention. I can easily say that in the area of Ethos, the videos do exceptionally well, and of course to the Army is very well known for many of its characteristics both in the homeland and overseas and of course the United States Army was established more than two hundred years ago in the year of 1775 a year before the Declaration of Independence! As for Pathos, it moves the viewer with its various scenes as it can be inspirational, motivational, intriguing, etc., hence why it could possibly change the view point of the person from bad to good, but ultimately it is up to the person watching. In the technique of Logos, it appears as a relation to the viewer and how the viewer could benefit from the military in many ways just by wearing a single uniform, or if you are person

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

In conclusion, there are 3 elements that should be thought of when analyzing propaganda. Diction to show how the persuade with words and language.Imagery and color to catch the eyes of citizens when they are out and looking. Also parallelism to show what is needed and what is important to the government. Propaganda is a big part of the world today to persuade and convince, these elements are

Have you ever tried to persuade someone to see something in a specific way? If so, you may have utilized the three rhetorical appeals, logos, ethos, and pathos. Rhetorical appeal or rhetoric is something students learn about in an English or Writing class. Rhetoric is a subtle way to make writing appear cohesive and engaging. According to Lynn Troyka and Douglas Hesse, there are “three central principles of rhetoric- the persuasive appeals”(18). The use of rhetoric in advertising is used to help the advertisers to appear more professional to consumers, and compel viewers to comply with the goals of the advertisers. Two other tools advertisers use to entice viewers are the design and color of an advertisement. The "Charity Water: Imagine" ad uses advertising tools such as rhetoric, design, and color to achieve a desired response from consumers.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Along with the NY times ethos appeal, the board uses strong appeals to logos, with logical progressions of ideas and many facts and statistics. “Logos or the appeal to logic, means to convince an audience by use of logic or reason.” (User, Super) The board points out facts about how many students actually are struggling with being able to pay for lunch and how children are humiliated and criticized

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

In Cross’s opinion, she believes people are bamboozled by propaganda because they fail to recognize when they experience it (248). The thirteen propaganda methods Cross describes in this essay include the following: Name-Calling, Glittering Generalities, Plain-Folks Appeal, Arguementum Ad Populum (Stroking),

Another rhetorical element that can be seen in Steven Pinker’s "Mind Over Mass Media" is the element of logos. Logos is an attempt at using facts and logic to persuade an audience. It is the most emphasized and widely used rhetorical appeal in Pinker’s essay about media. The first example of logos appears when Pinker writes about the “you are what you eat” theory. Pinker says that most of the critics of media act like humans immediately change follow what information they get. Logically this doesn’t make much sense, people can learn about things and not be totally changed by them. Since Pinker

The propaganda pictures can be analyzed through the process of SOAPSTone. The speakers are the sponsors or organization that approved of the picture; the speaker of the pro and con are WikiLeaks and the NSA, CIA, and FBI respectively. The immediate occasion is 2009, which is shown through the copyright year or the year of approval of the picture. The large occasion is the huge WikiLeaks controversy. The audience, which is the same for both, is the citizens of the United States, and it is shown through direct speech in the pro image or the image on the laptop in con image. The two purposes of the sides are quite different. The pro side is trying to persuade U.S. Citizens to group up and stop U.S. document confidentiality with the help of the

The prominent appeals used in this video were pathos and logos. Michael Austin stated, “Most people are at least as governed by their emotions as they are by reason...they are even more likely to be motivated to adopt an opinion or course of action when logical appeals are combined with appeals that work on an emotional level” (661). The use of these two strategies is evident in the election where Adams and Jefferson were mudslinging each other in the newspapers. In a sense, this was to stimulate the minds of the citizens on their presidential choice, as well as incite concern in them with statements like “if you elect Jefferson, you will get murder...incest...your wives will lose their virtue” and also, “Adams is a hermaphrodite...Jefferson is dead”. These were specifically used because they would pull at the minds of the voters. However, pathos was a strong element is this video as it aimed to put shock in the viewers through language use or the reality of how ridiculous the mudslinging was during the election.

Filibustering is not the only tactic that has been used to polarize politics in government today. Propaganda is also one of the more widely used tools by today's politicians. Propaganda can take many forms, and often uses every type of media to perpetuate stereotypes, fear mongering, and slant the story, often making the task of finding the truth increasingly difficult. Traditionally used in magazines and print media, propaganda often took the forms of humorous cartoons, with symbolic illustrations and

In Zadie Smith’s essay “Generation Why”, Smith uses many types of persuasive tactics to convince the readers that Facebook or social media is ruining the generations. Her goal was to give the readers a distinct perspective on how they perceive the social networks. Throughout the essay you may find her words to be offensive or sarcastic, but she still manages to get her point across. However, three specific tactics stood out to me. They are ethos, pathos and logos. I read this article by Big Fish Presentations called “3 Ways to Persuade Your Audience.” In the article, the Big Fish presenters talked mainly on the topic of ethos, pathos and logos. They stated, “When used effectively, these three appeals can be powerful tools for achieving a speaker’s persuasive goal.” However, I feel to believe that Zadie Smith did not execute all three of them for these tactics to be successful or effective in her essay. There are many distinguishable ways that she could have utilized ethos, pathos and logos. However, the manner that she went about it was unexploited.