The Impact of Socio-Cultural Factors on the Food Industry

Australian food, before the different cultures started to integrate into the country, were simple home cooked meals such as, roast, mash with sausages, chicken parmi and more. With the influx of cultures during the 20th century into Australia, also came their traditions as well as their cultural foods. This investigation researches the impact that these cultures have had on the food and hospitality industry in Australia. This investigation is linked in with the area of study 4: sociocultural influences and focuses on the influence of Australia’s diverse cultures impacting the hospitality industry.

This essay is going to describe how the society has an influence on food choice. Food is very important to the human body since it has the right nutrients for a balanced diet in order to enable good health and growth. However people depend on food, as people need food throughout, for the body to constantly work. However this essay is going to explore how food choice has influenced the internal and external factors that may actually have a little to do with the food itself, and in order to give a clear concept this essay will therefore explore the social factors of what one has to eat.

Financial constraints can also affect the culture on people as people have different culture and may require special dietary need. For example Muslim people need to have halal food so healthier menu need to reach people personal need. Changing their lifestyle might not meet their need so the healthy dinner

Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,

4. If Marcello and Lizenberger decide to conduct this study, what research they adopt? Relate different phrases of the research design to specify aspects of marketing research problems.

The segment of the general environment that ranks the highest between the global and socio-cultural considerations is the socio-cultural. The reason being that McDonald’s represents a very strong aspect of the American culture and a major part of the American culture is the food industry. The food industry, in terms of American food consists of a good old- fashioned hamburger, French Fries, and soda and McDonald’s mastered this concept of American food to perfection. On the other hand the global segment especially in

Sociology is the study of society and people. Food and food ways are often elements associated with particular societies and therefore, studying such a topic can offer valuable insight into the ways of that society and the people who live in it. Although eating is a vital part of survival, with whom, how and where we eat are not. Studying such ways can illustrate and represent the identity of a person or group. The nature of people and their beliefs can be indicated when analysing their food habits. Who individuals eat with is a particularly revealing factor into gaining an understanding of their identity, culture and society (Scholliers P 2001). For this reason commensality is a term frequently used in sociological research concerning

Social Factors affecting Fraser Foods are the rise of competitors in the market means they will have to keep up to date with the latest trends to stay ahead of competitors i.e. colourful more healthy ready-made meals.

Introduction: Work is the main purpose of a bright future. People in different countries work differently depending on culture. Transport system bears economic development of a country. Better transport system could change a countries economy. On the other hand Food and Drink is another important element of country. Different people in different countries accept different food and drink and it’s depending on their culture.

Eating food is essential for all of us, it keep us alive and also gives us enjoyment at the same time. Food can be defined as any substance that can be metabolized by an animal to give energy and build tissue. (ilearn) In ancient time, when people feel hungry, they eat. However, as human history keep developing and evolving, we have a higher standard on choosing food that we like to eat nowadays. In this paper, we are going to evaluate factors that are influencing our food habits and food culture. Those factors can be divided into two main categories, internal factors (individual preference and values) and external factors (geographical, religion, social, economic and political).

According to Delaney (2004) suggests that food is not biological, it is cultural. The food that is consumed shapes culture and culture shapes food and intern shapes our identity (Delaney, 2004). Counihan (1999) agrees and suggests that food is a “product and mirror of the organisation of society…it is connected to behaviours and meanings” (p. 6). The way in which food is produced, distributed and consumed illustrates power relations, gender and sex within societies (Counihan, 1999). She explains that each society has a distinct food way which structures the community, personalities and families within the society (Counihan, 1999).

Food is very much a part of pop culture, and the beliefs, practices, and trends in a culture affect its eating practices. Pop culture includes the ideas and objects generated by a society, including foods, and other systems, as well as the impact of these ideas and objects on society. For example, Mcdonald's is another of the thousands of fast food chains that populate our cities though they often use the term “popular culture” only to refer to media forms. Their popularity has also increased internationally. Although all humans need food to survive, people's food habits and how they obtain, prepare, and consume food, are the result of learned behaviors. Mcdonald’s, like other food chains, has made an effort to ‘localize’ its products so that they will be more successful in each different cultural context. These collective behaviors, as well as the values and attitudes they reflect, come to represent a group’s pop culture.

The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of customer satisfaction and willing to pay. I will also interview restaurant’s managers who handle strategy and execution in order to develop attracting new customer. Last I will conclude with a good strategy would help a restaurant

Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

Social issues include population demographics (such as growth rate or age profile), employment patterns, income levels and population health and education. The above affect the pricing of the product and how the product is advertised, for example. Cultural behaviour is not always easy to analyse as it comprises many underlying assumptions which are hard to change intentionally but which evolve over time (Mullins, 1985). Methods of conducting business are altered by these cultural concerns.