Social And Social Impact On Social Media

2299 WordsDec 10, 201410 Pages
It has been suggested that people use social media sites, consciously or unconsciously, (Haferkamp & Kramer, 2011) as a basis for social comparative functions, such as self-evaluation (Festinger, 1954). Individuals usually compare themselves with others on various characteristics such as popularity, appearance, and success (Feinstein, Hershenberg, Bhatia, Latack, Meuwly, & Davila, 2013). When information is acquired of others, people will compare themselves to others (Mussweiler, Ruter, & Epstude, 2006). According to Wood (1989), social comparison is not in itself problematic. However, little research has been found that examines the social comparison behavior on social media (Lee, 2014). Facebook is an important place and tool for social life among college students (Boyd, 2007). On average, college students have a minimum of 358 friends, with most spending their time reading the content of other people’s pages (Pempek, Yermolayeva, & Calvert, 2009). The frequent use among Facebook users that are college students implies that they are likely to engage in social comparison on Facebook (Lee, 2014). There have been few studies that have examined a person’s psychological characteristics (e.g. self-esteem, depression, and self-consciousness) and Facebook use (citations). In a previous study conducted by Lee (2014) on how college students compare themselves with others on Facebook, there was a negative relationship between social comparison frequency and self-esteem. However,
Open Document