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Social Differences Among College Students

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Facebook Social Comparison Among College Students Facebook has 1.4 active users and growing (Vogel et al., 249. 2015). This is an impressive number because it signifies the importance social media¬– specifically Facebook has in today’s society. The majority of college students have Facebook accounts (Ellison, Steinfield, & Lampe., 2007). Facebook is a platform where friends share personal updates in the form of pictures, and status updates. With this availability of information, it opens the door for social comparison. Social Comparison Orientation is the tendency to compare oneself to others (Vogel et al., 249. 2015). There are two forms of social comparison, upward social comparison and downward social comparison. Upward social comparison is the tendency to compare oneself with someone who is perceived to have a better and more active social life, as opposed to downward social comparison, which is the tendency of comparing oneself to someone with a lower social activity (Vogel, Rose, Lindsay et al., 2014). Facebook promotes social comparison among college students. High frequency of Facebook use is associated with high levels of social comparison¬ —specifically upward social comparison¬, which negatively impacts the student’s well-being. Upward Social Comparison: Vogel, Rose, Roberts, and Eckles (2014) conducted a research to analyze the impact frequent Facebook use has on social comparison. This two-part study looked at the frequency of Facebook use and then looked

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