Social Factors

Buyer’s behavior is strongly influenced by members of their family. Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self-concept. Age and life-cycle have potential impact on the consumer buying behavior. The occupation of a person has significant impact on his buying behavior. Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. Lifestyle of customers is another import factor affecting the consumer buying behavior. There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes. The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, and social needs. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior; therefore, marketers are interested in them.

A reference group is any person or group that serves as a point of comparison (or reference) for an individual in forming either general or specific values, attitudes, or a specific guide for behavior. They help us understand the impact of other people on an individual’s consumption beliefs, attitudes, and behavior. It helps marketers choose their methodology to affect desired changes in consumer behavior. From a marketing perspective, reference groups are groups that serve as frames of reference for individuals in their purchase or consumption decisions. Reference groups that influence general or broadly defined values or behavior are called normative reference groups. Reference groups that serve as benchmarks for specific or narrowly

Risk factors are demonstrated within sociodemographic variables that can make the likelihood of abuse and neglect more apparent due to the additional stress they place on the upbringing of the child.

In order to do that, the company needs to pay attention to certain factors that can influence the success of the product on the market. These factors are: promotion and advertising, and the pricing of the

This paper will discuss the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference group that influence consumer behavior toward a product or service. It is important for marketers to develop an effective marketing message, understand and know how to apply this knowledge of consumer psychology to create and develop an effective marketing of its products and services.

Every one of us has our own set of social statuses, these are the position of each individual that they have in this society. I would put myself as an example and these are some of the social statuses that I occupy; I am Asian Filipino, female, a daughter, a friend, a student, and a dental assistant.

While desires are generally thought of as emotions, some psychologists claim that desires are different from a persons emotions; When the body needs nutrients or energy it makes the person feel hungry, so this person “desires” food or water. “It is not the drink he desires, but replenishment by drink, which is a change of state” (148 Adler). An emotional need is a preference that someone has decided must be achieved to maintain symmetry, each one can’t feel whole or be without it. When someone desires another being or item, the sense of longing in a person is awakened by the indulgence or the thought of the element or person, and they want to take actions to obtain that goal. The motivational aspect has been recognized by philosophers for many centuries; Thomas Hobbes proclaimed desire is the essential motivation of all human/animal

There are many sociocultural factors that influence an individual in either positive or negative way. Individuals are affected by the surroundings and the environment they live in. Each factor determines the individual’s behavior. People with higher education tend to have better opportunities such as better jobs and better economic status. On the other hand, people who do not have the opportunity to grow up in a better environment tend to have more problems in life. Sociocultural factors play a tremendous role in every person’s life, whether they are a threat or a benefit.

It considers a number of potential influences on buying behaviour, including the attitudes, expectations and activities of consumers. If these are known, then products and marketing campaigns can be customised so that they appeal more specifically to customer motivations.

The gathering to which a customer has a place is known as an enrollment bunch. This is an immediate and basic arrangement. The second gathering sort is a reference bunch. The reference bunch impacts the mental self portrait of customers and shoppers ' conduct.

Consumer behavior is usually significant to the marketers, which makes the great contribution to let the marketers further know about consumers’ think such as the factors, which play the main role in making the determining (Brosekhan, Velayutham & Phil, 2008). Consumer buyer behavior is an important factor in consumer behavior, which is defined by Blythe (2008) as a kind of significant behavior includes

Consumer behavior is the study of how individuals, groups, and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Consumer buying behavior is influenced by four key set of buyer characteristics: cultural, social, personal, and psychological (Kotler). In other words it is the interplay of forces that takes place during consumption process within the consumer self and his environment. The interaction takes place between three elements knowledge, affect and behavior. It starts from pre-purchase activities and continues till post purchase experience.

Social and personal factors play an important role in the consumer behaviour and the decision making process. Social factors includes groups that have a direct and non-direct influence on the behaviour, as how group learn cues from each other on how to behave and respond to certain situations; they observe each other to fit in (Solmon, 1996). Beside the effect of group norm on the consumer behaviour, Kotler et al. (2008) augments the

This subsection focuses on psychological factors that influence consumer behavior. In the latter subsection, it concerns social factors that would influence consumer behaviour.

The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning process personality characteristics are the similarities, which operate across the different types of people and influence their Behavior.