Social Health Care System Development

Punjani, N. S., Bhanji, S. M., & Meghani, S. T. (2015). Implication of Social Media in Health Care Practice. International Journal Of Nursing Education, 7(2), 128-131 4p. doi:10.5958/0974-9357.2015.00089.6

Communication has been permanently changed by social media. A wide conceptual definition of social media, as cited in Ressler & Glazer (2010), is “The online and mobile accessible services that enable individuals to connect, collaborate, and share with others in real time.” Social media has an obvious influence on informal communication style and represents both possibility and liability for healthcare institutions. As cited in Bernhardt, Alber, & Gold (2014), “Social media provide healthcare professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.” It also presents challenges, including risks to information accuracy, organizational reputation, and individual privacy. Social media can be a very helpful in communicating among nurses and other healthcare providers while creating professional connections, and sharing experiences, but guidelines for appropriate use by healthcare providers are essential. Whether or not certain healthcare organization decides to use social media as a communications tool - social media policy still need to be implemented. Policies help establish an organization 's rules and expectations around social media.

We Can But Dare We: A Look into the Use of Social Media in Healthcare

There are many public service announcements, advertisements, or paid social marketing that target the health field. Methods that are used in other industries that can be use in hospitals is the emergence of new technology. Technology that offer easier communication to health providers and their patient. It will also enable them to learn skills that are needed in their daily lives or future jobs. Social media has also taken a huge toll on hospitals and health systems. Generally, social media is used to communicate things outside of the work field. Today, it is use to communicate messages about current and new issues. Overall, the methods of media is one of the innovation that helps to improve communication in the health care field. It allows easy understanding through the healthcare providers and its

Social media has taken over the way that we interact with one another. It is leading the way in which we communicate with family, friends, coworkers and strangers. It is also the way we keep up with our favorite celebrities and gossip. Social media and the use of smartphones are becoming more prevalent in business and the healthcare field as well. According to Pew Research Center, “62% of smartphone owners have used their phone in the past year to look up information about a health condition” (April, 2015). Technology, just like all things come with flaws

* The advantages and disadvantages of using traditional, electronic, and social media for health care communication

Social media (digital technology) platforms are defined as any form of digital communication through which users create online communities to share information, ideas, personal messages, and other content (such as videos). Over the last several years, the use of social media platforms such as blogs, text messaging, games, and Twitter, have had significant growth. Social media tools have become an effective way to expand reach, foster engagement and increase access to credible, evidence-based health information.

Now in looking at electronic or social media we have many choices. Facebook or our company website would be two options. However any electronic or social media would have advantages and disadvantages. An advantage would be that we could reach many people very quickly. Not only do many people use social media these days, but we could use social media to incorporate some of the traditional media styles. For example, we could use Facebook to get a video out stating our side of this issue. On the downside, many feel as though social media is not as intimate. We need to remember that the receiver of the electronic communications is not able to observe other important elements of the message that often come up with face-to-face interactions: tone of voice, facial expressions, and body posture, for example (Cheesebro, O'Connor, & Rios,  2010). Nonetheless, there are studies that are showing a substantial growth in use of electronic and social media for healthcare purposes. Graphic from "Study Predicts Growing Use Of Social Media In Healthcare " (2011).

In addition to the social, economic and behavioral factors in Essex there are issues with the services in Essex that are of priority within the community, for instance when it comes to integrating health and social care systems. It is clear that health conditions are major drivers for the demand of social care and without this the social care system would not run efficiently. Essex is relatively large; the county area covers a population of 1.4 million people and has five clinical commissioning groups, 12 district councils, one county council, five acute trusts and two mental health trusts. (Essex County Council, 2015)

Socialized health care is defined as “medical and hospital services for the members of a class or population administered by an organized group (as a state agency) and paid for from the funds obtained usually by assessments, philanthropy, or taxation” (Merriam Webster). Essentially, every citizen in a country pays taxes from a set percentage of their income to receive primary health care. Every citizen is then covered by a national health insurance, but may acquire additional insurance from private insurance companies to cover secondary health care. Citizens in countries with socialized health care have easy access to their physicians and are able to schedule appointments to come in soon after they call (The Korean 2010). Health coverage for

Additionally, the use of social media offers many health departments the means to connect with members of the community and address health disparities (Currie, 2012). Currie (2012) indicates that for many health departments already struggling to perform key function within the community in our current economy, the question many not be whether to adopt social media, but when and how. Furthermore, addressing the disparities among individual health department especially in rural areas. It is vital these rural area health departments strive to gain a better understanding of social media and role in the community especially in a generation so connected to the

The use of social media such as Facebook, Twitter, WhatsApp, and Instagram has grown exponentially. There are currently 1.5 billion Facebook users in the world (Statisa, 2015). The way the world use these websites has change. It is no longer used for the sole purpose of staying in touch with family and friends. It allows for the formation of groups of people with chronic diseases, which have the same illness to connect, share, compare symptoms, and treatment plans (Khans-Sarasohn, 2008). Research has shown that social media have revolutionize the health care system and is a valuable medium in disseminating information and promoting health on a larger scale (Jackson, Fraser, & Ash 2014). The social media can play an important role in providing a network for clinicians and patient alike to share and gather information amongst them. This type of medium allows the individual to become proactive and more involve in their plan of care. Due to the easy access of information, patients are no longer relying solely on what a doctors say. In other words what the doctor says is no longer final. It has now common for patients to seek alternate routes in finding information and treatments.

Social media has played and has been playing a crucial role in the development of health and social care in United Kingdom (UK). Since the emerge of the health and social care sector, social media has been performing a tremendous role as the health and social care is becoming an industry and without this industry social and economic development of UK would not be possible. This report covers the role of media for the development of health and social care. At the very beginning a snapshot of the role of media on the creation of public concern about health and social care will be discussed with evidence. The ways by which media publishes and considers about the

“Social media have invaded health care from at least three fronts: innovative startups, patient communities and medical centers” (John Sharp 2010). The Social Media arena helps the health care system for their planning strategy and their marketing. However, their use is very controversial. There is a discussion about the use of social media in the healthcare settings due to its vulnerability. Even though social media is important for the healthcare development, the security issues will remain big concerns for the healthcare system.

Kaplan and Haenlein (2010) defines social media as “a group of Internet-based applications that build on the ideological foundations of Web 2.0 and that allow the creation and exchange of user generated content (p 61) (Spector & Kappel, 2012). Social media is an emerging field in nursing informatics, which includes delivery of health services and information using the Web and related technologies. In a broader sense, the term “characterizes not only technical development, but also a new way of working an attitude, and a commitment for networked, global thinking to improve healthcare locally, regionally and worldwide by using information and communication technology” (Thoer et al., 2013). Nowadays, social networking is seamlessly changing the way we are communicating with each other in everyday life. It provides opportunities for