Social Identity Theory

861 Words Jan 31st, 2018 3 Pages
That is, people will try to improve their own image of themselves. The theory was proposed by Henri Tajfel. People can increase their self-esteem by both their own achievement and interaction with a successful group of people. This shows the importance of social belonging. This theory is based around three mental processes, social categorization, social identification and social comparison. People who are in a group or belong to and even assigned to the group, they would naturally think of the member within that group as the in-groups while others outside the group would be the out-groups. This can be explained by social categorization. People would normally categorize other people into different categories, including themselves. And bond between the in-groups would form. This however, would develop a discrimination between the in-group and out-group where people would favor the in-group more. Social categorization can be seen in the study done by Cialdini et .al (1976). The main purpose of the study is to find out whether people would favor their own “in-group” members more than the other people, the “out-groups”. Researcher uses two methods. First, researchers find fans from 7 different large United State prestigious football universities in a field experiment. Researchers then observed the student’s…
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