Social Influence Refers To Changes In An Individual’S Own

1776 WordsApr 4, 20178 Pages
Social influence refers to changes in an individual’s own thought, belief, attitude and behaviours in accordance with other individuals or groups thoughts and feelings (Moussaid, Kammer, Analytis & Neth, 2013). There are three main forms of social influence, these includes conformity, compliance and obedience which has an impact on the daily lives of people in the society. Conformity can be referred to as when a person changes their attitudes to fit into the social norms of different groups. The concept of obedience takes place when an individual follow the instructions of others that they feel are more influential than them. Compliance can refer to a situation where an individual submits to other people’s requests. Psychologists have…show more content…
They showed in their study that females were more likely to conform to the majority than male, therefore suggest that generations have developed as young males currently do not conform to the majority unlike in Asch (1951) where they did conform. The use of peers in the Mori and Arai (2010) study can be considered high in ecological validity and the use of males and females shows the way social roles of different genders has an impact on the issue of conformity. Psychologists examined the role of culture in conformity, Cinnirella and Green (2007) found out that those people from eastern or Asian culture are more likely to conform than those that are from western cultures in a face to face situation. This suggests that an individual could be influenced by others when they are physically faced with groups from the same culture as them especially those from the collectivist culture because they believe that they wouldn’t have the chance to disagree with them compared to being in a non-face to face setting such as online communication. Psychologists have examined conformity among adults and adolescents but examining conformity among children has been ignored in many studies. Sun and Yu (2016) found that six-year-old children would conform to their peers than those who were younger
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