Social Learning Theory

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For this assignment, I will be studying social learning theory. Social learning theory was first proposed by Albert Bandura. It is a theory that "emphasizes the importance of observing and modeling the behaviors, attitudes, and emotional reactions of others," ("Social Learning Theory," n.d.). There are three main hypotheses of social learning theory. First, the theory assumes that people can learn by observing others (Cherry, n.d.). Second, social learning theory builds on behaviorism by suggesting that intrinsic rewards can help a person learn or modify behavior. However, observation alone does not lead to a change in behavior. There are four main steps involved in whether the individual can learn based on observation. Those four steps include attention, retention, reproduction, and motivation (Cherry, n.d.). Social learning theory implies that cognitive processes (thought patterns) and environmental cues (the behavior of others that may be modeled) are important for learning. The assigned readings show that Bandura's original social learning theory was expanded on by other researchers like Akers. Akers suggested that the "frequency, duration, intensity, and priority of the different associations individuals have with others" also has a strong bearing on whether the individual learns to change his or her behavior (Cochran, 2011, p. 795). In other words, a child is more influenced by his or her parents because that child sees the parent often if not always (frequency and
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