Social Marketing For Public Health

754 WordsMay 11, 20164 Pages
Interestingly, a key focus in Cheng, Kotler and Lee’s ‘Social Marketing for Public Health’ book remains not only relevant but significant in current social marketing interventions. The authors’ discussion of public health issues found that for such social issues to experience a behavioural change, “no single agency is able to make a dent by itself,” (Cheng, Kotler, and Lee, 2011) hence it was recognised that a global trend in using ‘partnerships’ at; “local, national or international levels” is a better way to enforce individuals to get involved (Cheng, Kotler, and Lee, 2011). At present, the five-year ambition to introduce early intervention services through psychological therapies remain encouraged by policy-makers, in the belief that the more awareness for the project at a local scale, will help reduce “the stigma and discrimination that surrounds mental health” (Gov.uk, 2015) and encourage more people to speak out and seek the medical support they need. (Gov.uk, 2015). The NHS programme runs through the partnership of Child & Adolescent Mental Health Services (CAMHS) to actively focus on the needs of children and young people by offering assessment and treatment for those who may suffer from emotional, behavioural, or mental health difficulties. Prior to the financial increase in psychological therapies, the programme ran a pilot scheme in 2011 to test out whether the intervention was able to benefit “those struggling with stress, anxiety or depression”

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