Social Marketing For Public Health

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Discuss the effectiveness of a range of health promotion strategies in relation to young people (6 marks)

A national strategy for promoting mental wellbeing and mental health is No Health Without Mental Health.

M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health

Kids Matter is another program that has been developed to support the Education and care Services to support mental health and overall wellbeing of young children and their families giving them the tools to recognise, express and manage their emotions. Social and emotional wellbeing is taken on with a holistic approach focusing on culture, spiritual, family, community, land and the

These services are mainly psychotherapy and biomedical therapy. Psychotherapy is understanding your mind and illness, helping cope with feelings and symptoms, and changing behavior patterns that cause symptoms of the illness. When children don’t use the proper mental health services, they are at a greater risk for difficulties later in life such as substance abuse, suicide, or involvement with the correctional system (Turner). Therefore it is, important to not only attend psychotherapy but to also be on the proper medication when dealing any mental illness. In the American Psychiatric Association’s new DSM-5, fifteen new disorders are listed. Some mental health professionals fear that medication will now be given to those who would have earlier been seen as the “worried well” (Rubinstein, 2013). The key is to distinguish when one is mentally ill and needs assistance and when they are just going through a tough situation. Many psychologists have been through the same situation, and could help guide past that tough time in

whether they want to persuade the clients or do they only want to simply act as a guide to help the clients to make an informed decision on the information given. Example of government health promotion that uses an educational approach is the stop smoking campaign by the NHS and also the life campaign that focuses on healthy diet for the UK populations known as change4life. It focuses on children and their family to have a healthy lifestyle by encouraging them to eat healthy and exercise

A strong case can be made for investing in mental health, whether to enhance individual and world wellbeing, improve life span, or even to enable people living with mental illnesses to have a better quality of life. Mental health problems account for a quarter of all ill health yet they receive less than 6% of all health research funding, people with these health conditions usually experience poor access to help services and lower quality care than those with physical health problems. Addressing mental and physical health needs together would be more cost effective for the NHS and would benefit the increasing numbers of people dealing with untreated mental illness.

The World Health Organisation (WHO) identified that health promotion was a way of equipping people to have more power enabling them to make choices in regard to improving their well-being (WHO 1986). Ewles and Simnett (2003) determine from this, that the fundamental elements of health promotion

However, despite signalling contemporary marketing to focus on the understanding of behaviour change, the nature of social marketing may present itself as a rival to contemporary marketing in the commercial sector. General marketing thinking involves maximising profit for practising organisations. On the contrary, social marketing seek to improve the welfare of target consumers and the society they are in. For instance, tobacco companies wish to sell more cigarettes to earn more profit but social marketing campaigns discourage smoking. It can be deduced from the above case that some behaviour changes social marketing pursues contradict the capitalistic objective of mainstream marketing theory.

The purpose of this group task was to implement a health-promoting strategy in adolescents to improve or maintain their well-being, this health-promoting strategy had to be based off a contemporary health issue adolescents faced in their daily lives. The issue my group decided to investigate was fitness in adolescents and we did this because in a previous health assignment we found out that obesity is a major problem for Australians in this day and age, statistics show that a quarter of all Australians are obese or overweight. These statistics prompted us to target the issue of fitness because we realised that being physically inactive and unfit at a young age usually leads to being obese when you are older. The age group we targeted was 13-15-year-olds

The recommendations of the Bramford Review (2006) became the much needed drive in policy change in Northern Ireland on how we view and treat mental health. Although it did not free mental health from stigma it did however bring about the recognition that mental health should be an inherent part of our policy. Despite this Northern Ireland still has the highest mental health figures in the UK, Fundamental Facts (2016) published by the Mental Health Organisation reported that Northern Ireland has a 25% higher overall prevalence of mental health problems than England. An area of concern is the rise of mental health issues amongst the younger generation, a survey carried out by the Northern Ireland Young Life and Times survey on the mental and emotional health of 16-year olds in Northern Ireland found that 29% of its respondents had serious personal emotional or mental health problems (Schubotz 2010).

I help Health Coaches in a unique way by providing specialized training & industry insight and industry on custom-tailored marketing for their special niche. Instead of spending hundreds of hours on ineffective self-promotion or thousands of dollars on outsourcing to marketing agencies, they will LEARN about effective marketing strategies and highly effective tools - and will be able to effectively APPLY these strategies to their own business. My services empower Health Coaches to clearly distinguish between services that require outsourcing and services they can provide on their own - and will enable them to promote and excel their business on a professional level.

There are four principles to Social Marketing- product, price, place and promotion. Product is the health behavior you want to implement, the changes you want others to take to become healthier. Price is the “cost” of attaining the behavior, from financial barriers to social pressures inhibiting such health behaviors from taking root. Place is the channels to which one can reach the consumer and promotion are events, outreach programs, public service announcements advocating the behavior. In social marketing, one has to know the audience in question, know their demographics and know how they communicate in order to effectively send your message. (add more here about social marketing etc)

Theories and models for social marketing abound, with little formal consensus on which types of models for what types of social problems in what kinds of situations are most appropriate. In defining what social marketing is, many authors include the notion of exchange theory to link it to its marketing roots (e.g., Kotler & Roberto, 1989; Lefebvre & Flora, 1988; Novelli, 1990). Other writers on the subject omit any mention of exchange theory, either in their definition of social marketing or its key elements (e.g., Andreasen, 1995; Manoff, 1985). Elliott (1991),