Social Medi A Functional Analysis Approach

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In today’s society where social media has become an increasingly popular form of communication for organizations to interact with its public, Amy Reitz, Senior Market Insights Manager at Hewlett-Packard wrote her article Social Media’s Function in Organization: a Functional Analysis Approach while she was an assistant Professor at the University of Northern Colorado. Amy claims that “organizations can function better with an open systems approach to public relations by employing social media, allowing for a greater chance at survival than organizations that function as a closed system (Reitz, 2012, p.41, para.1).” Author Amy Reitz took several theories into consideration in the development of this paper, but ultimately decided that a functional analysis approach best described that organizations would benefit better as an open system with help from using social media. The main claim the author tries to convey is, “organizations can function better with an open systems approach to public relations by employing social media, allowing for a greater chance at survival than organizations that function as a closed system (Reitz, 2012, p.41, para.1).” The article’s main goal is to suggest that organizations will function better by using social media, which will ultimately help the organization function better as an open system. The author supports this by taking into consideration four functions in which social media will help the system of an organization. These include:

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