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Social Medi Papa John's Pizza Crisis

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Things that get posted on social media can spread extremely fast. Within a couple days or even a couple hours a post can go viral. When a post goes viral millions and millions of people can see it and the content it contains. This can have a severe negative impact on local, national, or even global businesses. “One example is the Papa John’s Pizza Crisis in 2012 that started with a single message on Twitter from a Korean-American customer in New York, who was furious to find a note ‘lady chinky eyes’ written on her receipt by a cashier” (Kim, et. all 1). With this post going viral and being seen by many the people on twitter will immediately relate it to the business. Therefore the business gets a bad reputation for a single individual’s bad

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