Argumentative Essay On Social Media

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media refers to websites where individuals can create, share, and exchange information in a virtual community and network. The channels of social media include Facebook, Twitter, Whatsapp, LinkedIn, MySpace, YouTube, and blogs. There is a rise in the use of social media because of increase in technology. The increased penetration of internet in the world has rapidly increased the users of social media making it widespread and accessible to people throughout the world. Its emergence has led to building of new relationships while also impacting others.

Your behavior on social media can hurt your business, leadership, influence, and even destroy personal relationships. No I’m not overstating it. Today’s social media world seems filled with so-called trolls, toxic personalities, and people who just love to rant online. Are you one of these people?

Social media has become a huge part of today’s generation. It is how we interact with others from different parts of the world. Others share their everyday lives and exciting moments through videos and photos. There are several different social media outlets that make these ongoing events available to teens. Including, Facebook, Instagram, Twitter and Snapchat; which all share some form of communication.

Social media is brilliantly made, plain and simple. It is a space in a different universe where everyone is on the scene. There is nothing that even comes close to it; nothing that compares to its dense communication. Social media is the new world that we live in. It is where we express ourselves while hiding behind our keyboard. It is a space where leaders can bring about change and reach millions. Social media has changed the way we receive news. We are alerted in an instant about any sort of event that may have occurred. Is this good or is this bad? Honestly, I believe that is for you to decide. However, I do have my own opinions regarding how it may be good and how it may be bad. This new universe has uncovered more debate on our interactions with other people and what can and cannot be posted. A man-made controversy, what’s new? Social media was meant for connecting and re-connecting, yet we seem to be drawn farther away from society by it. It is an extremely complicated issue that should nonetheless be addressed. However, social media can be used for good and for bringing about positive change in a broken world. One example of this could be the money that JJ Watt raised for the city of Houston, Texas by promoting his cause on his social media account. Social media has been used and abused is now under careful examination to discover the pure and true use for such a powerful communication platform.

Society’s dependence on a vast array of information and communication technology has not only changed the way we communicate but has also reinvented social activism. Social networking sites like Twitter and Facebook and forum websites like Reddit has given digital activism more potential than ever before to create real change. Whether the activism pertains to political, social or economic changes–digital technology allows individuals working collectively to achieve a common purpose with more ease in their pursuit of change.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

The world around us is constantly evolving due to the increased emphasis on social media. Around the world, billions of us use social media every day, and that number just keeps growing. As a young adult, we usually imagine social media as being our virtual way to connect to individuals across the world through Instagram, Facebook, and even Snapchat. These three sources of media along with a vast amount of many others bring humor and entertainment to our daily lives. Our growing appreciation for Social media is redefining the global landscape. It affects how we communicate with individuals, how we keep up to date with the latest news, and how businesses and brands now operate. there is much more to the world of social media that we have not

More often than not children are unaware of what is really going on, they just do what is told or pressured to them in order to fit in or be considered “cool”. There are many advantages and disadvantages to social media when it comes down to peer pressure. With that being said, it all depends on how the social media site is being used on a day-to-day basis.

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

Social media is a very big deal in today's society, teenagers use it to socialize, find information and for entertainment. The first thing we could find on social media is really nice comments on teens photos. The second thing we could find is teens speaking out and being heard. Social media is helpful to teens because it boosts their confidence and lets teens have a voice. Despite this, some people say social media leads to cyberbullying, but only a small percent of teens said it made them feel less.

Based on the behavior of people who are using various social media sites, studies show that they interact with one other in a trusting and communal way and this simply proves the strength of digital interaction and the power of connection. The main issue that the marketing people face is that consumers are no longer satisfied with traditional advertising as the main source of product information, hence social media serves as the solution to this dilemma as this has become a community wherein consumers share their own direct experiences with various brands,

In the article, “The State of Social Media,” Martin looks toward the future of so¬cial media and discusses the ample possibilities and potential pitfalls (2015). Social media marketers need to be aware that they are not misleading consumers. Users do not like when they cannot distinguish between ads and content. Misleading ads could backfire on the marketer. Social media sites will need to tackle the challenge of making advertisers happy and keeping their number of users growing. (Martin, 2015). “Mobile will continue to grow at alarming rates and will drive how users consume media. Social will open the door to additional ad opportunities on mobile, and budgets will shift accordingly” (Martin, 2015, p. 23)

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

With every passing second, we get more connected. The use of social networks is at an all time high among consumers and businesses alike. Facebook boasts 900 million users; YouTube gets 4 billion views per day, and Twitter reports that 1 billion tweets are sent per week. The numbers are staggering, the growth shows no sign of slowing, and the writing is on the wall; if you want to reach consumers, social media is the place to do it. Or is it?