Social Media Affecting The Image Of Today's Cattle Industry

The National Cattlemen’s Beef Association is a trade association and policy group that represents all segments of the cattle industry: producers, feeders, and breeders. The association has over 28,000 individual members and represents over 230,000 people in the industry. The current president of NCBA, Scott George, is a cow/calf producer from Wyoming with a long history in the dairy industry and policy groups as a member of the Farm Bureau. In addition to its role in U.S. policy, the NCBA conducts research, marketing, and promotional work for cattle ranchers. The NCBA’s vision is “an industry united around a common goal of being the world’s most trusted and preferred source of beef and beef products.” The economic interests of the cattle

To depict the extent to which humans have twisted nature in the food industry, Michael Pollan offers anecdotes detailing modern slaughterhouses and the industrialization of meat, one of which is written about his personal connection with a steer raised for slaughter. Similar to the meat industrialization system he describes, the manner in which Pollan writes is clear and methodical, each animal designated by a number and their histories described succinctly; steer 9534’s name, for example, “signifies she was the thirty fourth cow born in 1995” (Pollan 69). However, this system greatly differs from the original nature of the process which Pollan describes. Before the mechanization of the meat industry, cattle grazed in

We do not take in consideration on where our meat comes from and how they treat the animals. People do not know how the process is from slaughtering a cow to the meat that you buy in your neighborhood market. In the book Foodopoly, Wenonah Hauter argues that there is a misrepresentation on what truly happens in the meatpacking industry, hog industry, the impact on small farmers, and how the working conditions are for the meat packing industry workers.

I was really excited to read the article “Power Steer” by Michael Pollen. I’ve seen several of his books at local book stores, as well as different television shows featuring his work. The purpose of Michael Pollen’s article was to educate himself and others on the process of producing industrial steak in America, and making a financial profit along the way. He felt that “Ignorance was no longer tenable.” In doing so, Michael decided to purchase an 8 month old calf numbered 534 for $598. This totaled $1.60 a day for room and board due to the cattle not being weaned yet. Throughout Michael’s educational journey, he was able to learn about the different problems associated with animal feeding operations. This includes health problems that cattle could cause to humans, such as

Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.

Galatin Valley Farm to School has a great social media influence in Bozeman already within certain circles. To better this, I believe that they need to reinforce the areas that already show them great support and reach out to new areas that have most likely never heard of the program.

In the US today cattle are part of everyday culture. With more than 93 million cattle in the dairy and beef industry, and tens of thousands in the rodeo business, cattle are definitely a huge part. Lately, there has been many concerns with the bovine friends along with multiple misconceptions. Rodeos may look tough on animals, and todays society is not educated well enough on the beef and dairy industry. People don’t realize that these animals are happy, healthy, and very well cared for.

The act of consuming food is one of the most intimate parts of the human experience. Humans eat for sustenance and pleasure, for better or for worse. The necessity of food is one of the unavoidable, unchangeable facts of life. Everyone eats; therefore no one is immune or exempt from the consequences of prioritizing cheapness and convenience over nutritional value and environmental impact. The 2008 documentary film, Food Inc., argues that in the last half century, the food industry has become increasingly corrupt and toxic. This industrial behemoth is underhandedly subsidized by the government and supported by largely ignorant, apathetic, and captive consumers. This culinary crisis, perpetuated and concealed by agribusiness monopolies, affects everyone. Specifically targeting average, supermarket frequenting, middle class, American consumers, this documentary scrutinizes corporate farming and concludes that the products of such an unwholesome process are undeniably unhealthy, and consuming them is not only harmful but also unethical. Filmmaker Robert Kenner contends that the methods currently in practice are dishonest, environmentally hazardous, and abusive to both animals and employees. The film effectively and engagingly utilizes the rhetorical strategies of pathos, logos, and ethos in the form of personal testimonies, manipulated cinematic effects such as lighting and music, and disturbing visuals to educate, disillusion, and galvanize

Today, the food industry has not just altered the American diet, but it has also had a negative effect within the labor sector as well as the animals meant for consumption and the lack of government oversight. Eric Schlosser in Fast Food Nation, and Jonathan Foer in Eating Animals, illustrate the mistreatment of labor workers as well as the animal abuse that goes unseen within the food industry. Foer gives such examples of employees who work in slaughterhouses giving accounts of what goes on in the kill floors, and stories of employees who have witnessed thousands and thousands of cows going through the slaughter process alive (231). Eating meat does not have to be so inhumane for example, Foer quotes Frank Reese, who does not permit inhumane practices on his ranch that are cruel, and Reese believes that there are other ways of having a sustainable humane animal agriculture instead of the methods of the large corporate meat industry (238). Namit Arora in the article “On Eating Animals”, as well as Michael Pollan in his book The Omnivore’s Dilemma, address some of the issues that animals face once they hit the kill floor. The food industry has transformed not only what people eat, but how the government has neglected the issues of the wellbeing of labor workers and the animals that are processed for consumption.

The beef industry is an important asset to United States agriculture as a whole. Over a million agricultural entities benefited from the sales of cattle and calves in the year 2000. Gross totals from sales of cattle and calves in 2000 totaled $40.76 billion accounting of 21% of all agricultural receipts making the beef sector the largest single agricultural enterprise. Direct and indirect employment in or related to the production and processing of beef supports over 1.4 million full-time-equivalent jobs in the US as well. Cattle are produced in all 50 states and their economic impact contributes to nearly every county in the nation and they are a significant economic driver (Lawerance and Otto, 2000).

The top four meatpacking businesses hold 20 percent of the nation’s cattle in company owned feedlots or cattle bought before-hand, sometimes using secret pricing contracts (138). These farmers are doing everything they can to make a living. This includes rotation practices that big companies would never care about.

Meat-producing companies try to hide the conditions in which their livestock are kept before being slaughtered. In Iowa, a bill called H.F.589 attempted to make it illegal to record videos and pictures at a farm without the facility owner's consent, and illegal to agree to work there to get a hold of undercover photos and videos of animal cruelty (Lin). Companies know that most people will be put off by seeing the acts that go on in order to provide inexpensive meat and dairy products that can be packaged and sold. People buy meat products to enjoy a tasty meal, but if the process involved in creating their food is untrustworthy, it could

Health inequality is one of the social inequalities that may cost the lives of people unless backed by corrective policies. Universal health care is one of those tools by which we correct disparities in health care utilization and insure the health of the fellow citizens. World health Organization (WHO) defined Universal health care, also universal health coverage as “a specific type of health care coverage of all people regardless of their income, age, race pre-existing illness, gender or wealth”. In other terms, it is ensuring health care utilization of all legal residents (World Health Organization, 2013).

The cattle industry produces vast amounts of strain in the environment. It is energy inefficient, pollutes water, occupies many acres of land, and deteriorates the health of the people who abuse its consumption. The government subsidizes this industry. Therefore, the price paid for meat doesn’t reflect the environmental hazards involved in the process. In order to protect our health and the health of the environment we should pay close attention to our food choices and make sure we don’t support industries that degrade it.

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.