Social Media & Content Plan for Euclides
Since successful social media and content plans are intertwined, this brief plan highlights the main recommendations for both areas and offers tactical objectives for content creation and social media.
Current Status:
Euclides has a solid presence on Facebook, Twitter and LinkedIn, as well as an active blog on their website. They post quality information, on a consistent basis, and have a respectable following. Engagement is consistent with what many SMB B2B companies see using social media. Euclides also has a YouTube channel and incorporates video in a strategic fashion. Although Euclides has a strong SM foundation, there are a few keys areas where we recommend implementing additional
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d. Superior service. We recommend continuing to use case studies as an excellent vehicle to educate your followers on the quality of your services.
e. Build relationships. One of the important aspects of Social Media is building relationships with followers, important groups and influencers. We recommend creating a list of target press, analysts, customer groups, industry groups, partners and other influencers. One of the key goals is to start conversations and create/nurture interest in your skills and services. This is a key area where we recommend some additional strategies. While social media can generate some B2B leads, its strongest potential lies in helping to nurture leads and move them down the funnel.
Content Recommendations:
Euclides has a solid foundation of original and curated content that covers the technical, service and business advantages Euclides offers. There is a good mix of blog posts, white papers, e-books and thought leadership content. Euclides is already doing a great job using catchy titles and “tips” content. We see a couple of areas for improvement.
1. Adding case study metrics. While Euclides has some great case studies, we recommend trying to tease out additional information, when possible, about tangible benefits. For example, “Company A estimates that it reduced customer wait times by 20%...”, “Customer
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.
Marquette University had many successes building its brand through a strategic social media strategy. According to the case study, members of The Office of Communications and Marketing supported and participated in the conception and planning stages to help structure an effective social media strategy. In addition to the research and information gathered internally, the university also engaged with a variety of audiences, not physically on the campus, to further extend its market research and brand. Marquette University’s marketing and communications team’s strategy for social media is focused on engagement, dialogue, bridging of information, and community. This strategy aligns with the university’s mission, “the search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence” (”About Marquette: Our Mission,” n.d.).
Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.
Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.
2. Determine the project benefits, organizational readiness, and risk culture of the company in the case study. Provide justification for your response.
The comparison studies will help to compare with Mannings and Guardian their potentials of better customer engagements methods and to suggest means for Mannings to improve further,
This post highlights two organisations that would fit into unique social media strategy and one organisation that needs to adopt social media strategy.
Business people across the globe have found that social media sites such as Facebook and Twitter can help build and maintain a client base. Life coaches like Bonnie Bruderer, the innovative creator of the Vision Board, have found that it's essential to continue to link with present and potential customers in each and every way. No new media stone can be left unturned.
No one can deny the significant and matchless power of social media. The social media world has forced companies to innovate their marketing strategies and become more transparent with the way their companies operate. It's also a great way to catapult a brand into another tax bracket. If you'd like to increase your business's bottom line, social media is an excellent way to do it. There are three foundational tactics you'll want to use when it's time to strategize and come up with a strong social media agenda. You'll want to educate and inspire, use paid strategies and communicate well.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.
The company should take the knowledge of the top social media tools among their audience and make every effort to engage with its audience on these
The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.
Social media to attract traffic is a powerful marketing strategy, which can translate into sales. Unfortunately, most businesses do not take full advantage of it. They don 't understand it, or they do not have a clear direction and plan before jumping feet first into a social media platform. This makes it hard to drive success through social media. It doesn 't have to be difficult when you have a winning social media strategy. Most businesses can see an improvement in traffic as well as sales through a focused social media marketing strategy.