Social Media And Its Effect On Corporate Image

Public relations, also referred to a PR, represent an essential component of business, in which the business interacts through various modes such as promotions, initiatives, and so forth with its customer base, as well as, the potential new customers. Subsequently, according to Davis (2009), this interaction permits the business, as well as, the public to intermingle in such a way to disseminate information to the public, which possesses a newsworthy nature via media sources such as a trade magazine or journal, the traditional radio or television networks, the newspaper, or the internet. Hence, an effectual public relations program has the potential to not only maximize, as well as increase sales, but also, enhance profitability by establishing a competitive advantage with relation to business contenders. Therefore, an effective PR campaign accomplishes this goal by creating greater visibility for the business, its products, and augmenting the credibility of the business, while, attempting to neutralize potential crises, as they arise. Thus, public relation programs represent an invaluable tool utilized by businesses such as the Olive Garden Restaurant.

The role of a PR practitioner in the public sector requires an array of skills - including handling and dealing with a crisis - and effective crisis communication itself is vital to a successful crisis management effort. Crisis public relations management research brings important insights to understanding what makes crisis communication effective and ineffective (Coombs 2010). The organisations within the public sector organisations also include all emergency services however the public sector also

Theaker (2001) states that the essence of network public relations is the contest of discourse power and the guidance of network public opinion. If the charity has this kind of advantage, it would be in the dominant position of the public opinion, and it would have a better effect when handling some events. Under the network environment, information propagation range, the propagation time, communication space, interaction and cost could have more advantages that direct touches tens of thousands of Internet users, communicate with the public all over the world at any time, and could be more flexible to carry out publicity and public relations activities. So the charity could seize the opportunity to use the Internet for public relations activities in order to establish a sense of trust in the public mind and promote charitable activities. In 2011, in the Chinese social networking site Weibo, a people named Guo Meimei posted luxury cars and luxury clothes and bands to show off her wealth, but the profile showed her work units is the Red Cross Society of China, which makes the Red Cross Society of China under the pressure of public opinion. It shows the rapid spread of the network, as well as the importance of network crisis public

The Internet has transformed the ways Americans think and has eased individuals’ forms of communication through social media. Instagram, Facebook, and Twitter are all examples of the large and continuously growing trend worldwide. Currently, the vast majority of people in America with Internet access have some sort of online social media account. As a result, social media has also begun to have a drastic effect on corporate America, or the large corporations and businesses in the United States. Social media has had numerous effects on all positions throughout the corporate ladder, but more specifically executive positions which include: CEOs, CFOs, COOs, vice presidents and presidents. These positions in large corporations, such as Fortune

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

In the recent years, American health care system has faced various transition that contributes to inefficiencies in maintaining the quality of care to all citizens. The various problems undergone by some groups of the people offer an appropriate backdrop to undertake the study on how different organizations utilize PR to counter the adverse effects of crises on their operations. This case study is purposely meant to gain understanding on the use of public relations in healthcare organization crisis management and the way health care organizations respond to the crisis. In the observation of the purpose of research, the methodology used for the study was designed to comprehend the healthcare system

Public relations has changed drastically since the early 20th century. In its earliest forms it was more focussed on the idea of publicity and advertisement. However, more recently it has been seen as a way to engage and build relationships between an organization and it’s publics. Public relations deals with promotional activities that foster a positive public image of a company or organization.

Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing

In this Research paper I am going to discuss about the Impact of social media on organizations and business. In this paper I am going to start from the initial stage of the organizations technologies and how they are promoting their technologies and products using the different kind of forms. And how the organizations and the business are going to interact with the customers easily through the social media and also the there are negative shades along with the positive shades on the organizations. While many organizations think that they are much influenced by the impact of social media on them, as the recent studies and statics proved that. Examples of the different organizations and business which are got effected by social media are discussed in this paper. The ethical issues related to social media on organizations and business are also discussed in this paper. And the different effects and the positiveness of the social media also discussed. And the conclusion for overall impact of social media on the organizations and business are well discussed.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

     Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right.

The use of corporate communication to describe the Public Relations practitioner has recently gained an acceptance among scholars and practitioners (Groenewald, 1998:58). Moreover, the term could be used interchangeably to showcase that the function of Public Relation or corporate communication involves both internal and external communications of an organisation (Steyn, 1999). Cornelissen (2011) observed that corporate communication apart from coordinating all the interactions that goes on both within and outside the organisation, it also involve establishing and maintaining constructive reputations with stakeholder groups upon which the organisation is

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.