Social Media And Its Effect On Our Audience

In his article “Small Change: Why the Revolution Will Not Be Tweeted”, published in the New York Times on October 2010, Malcolm Gladwell looks closely into the notion of social change and the different means to achieve it. He makes a clear distinction between traditional activism, which implies sacrifices and physical devotion, and current activism, based on social networks. The writer considers that “social media can’t provide what social change has always required” (Gladwell, paragraph 1).

Anhelina Androshchuk Professor Benavides English 103 Rhetoric Analysis 2/13/17 Likeaholic Social Media the worst yet the greatest invention created in the 21th century. As of today, one of these social networking sites is Facebook, which lists as the biggest social networking site with 1. 23 billion users every single day (Newsroom). It allows people to view news, videos, and pictures and sent messages to families and friends in other states and countries. It opens the world of possibilities for people of different ages, cultures, and values. Tragically, people have become addicted to it, they eat and sleep with it.

In the article “The Game Changer: Social Media and the 2016 Presidential Election” Green (2015) uses logos to support the amount of money spent on social media and uses specific percents to show how many political discussions take place over the internet. For example, R. Kay Green states, “ political ad spending is expected to reach an astounding $11.4 billion...social media is estimated to account for more than half of the $1 billion budget for digital media ”. In other words, the evidence above explains Green

Protesting has become the newest way to get attention and stand together, because of social media that provide inside to every internet users. In the following of recent protests against police violence and blame in the United States judicial system social media has show beyond doubt to be an important practical tool for activists aiming to a amass support and raise awareness on police brutality. Clearly, social media has the capacity to make, advocate and apprise mass crowd about protests. Social media platforms such as Facebook or Twitter have the capability to connect us with millions of others internet users in order to acquire support and share awareness. These social media platforms permit us to reach an immensely large audience and allow people to participate and help a cause without having to be there in person.

As an administrative intern for Battle Born Progress, I’ve developed a plethora of professional skills that have facilitated my understanding on how the political process works, particularly with campaigns. In the early part of my internship, I was learning the organizational structure of Battle Born Progress as a public relations firm. As a non-profit organization, Battle Born Progress seeks to strengthen the progressive community of Nevada through strategic communications and mobilization techniques in order to provide a fair opportunity for everyone to succeed. Since other organizations recognize the public relations value of Battle Born Progress, they will often times compensate Battle Born Progress in exchange for running their social media accounts. As an administrative intern, I was primary in charge of running social media for Battle Born Progress and its partners. Although the first couple of weeks were challenging, I became confident in my ability to effectively communicate the appropriate message to each of our partner’s social media accounts. Furthermore, since this was an election year, I was taught a combination of administrative and campaign skills. This paper will be examining the chronological order of my internship at Battle Born Progress from August of 2016 to December of 2016.

In order to understand the importance of the comments made on social made, we need to understand the intended message of the artifact. This artifact is the YouTube video, which is also the main medium for the message. Other media that will be addressed in this essay is twitter, Buzzfeed, and other common social media,

The progression of technology has enhanced the availability to methods in which interaction among people and social media has been/is used to get messages across, obtain information, and maintain the ability to influence how a person is viewed by either a singular person or a group of individuals. The prevalence of social media in politics has broadened the accessibility and availability to politician’s ideals, campaigns, and standpoints. It also has allowed politicians to campaign more independently to create their own self-image. Broadcasting this information on social media comes with the potential to influence power relationships among politicians, political parties, or those merely interested in politics. Communicating to the public

Today the line between breaking news and paid advertisements has become quite blurry. Add to that the propensity for celebrities, and regular citizens, to comment on both through social media platforms, and reaching thousands, if not millions of people, it is no wonder we are losing our sense of individuality. The internet makes not only news stories easily accessible, but also allows people to follow and look into other people’s lives. “Advances within technology and information have enabled ordinary individuals’ to organized, spread their word and gain attention on an international scale” (Cooper 6). “The rise of social media has played a large role in propelling social consciousness, with celebrities posting their own impassioned PSA’s

Words, opinions, solutions, biases, and verbal atrocities exploded on social media platforms around the world.

Can clicking on “Like” on Facebook and Retweet on Twitter change our society in positive way? By Jiye Lee

“Informational ROI” is getting more and more important in the information age, the same way as fundraising ROI is important in nonprofits. This is similar to what “eyeballs” mean in traditional media: the number of people who see, hear and are reached by the organisation’s message. How many of its primary targets are “hit”. This reflects the organisation’s informational capital. All in all social media is about “group listening”, where ideas are presented and one listens for “reactions, suggestions, comments, and an overall deepening of the conversation”.

For this Directed Independent Study, I mainly focused on the top performers for Facebook and analyze the viewers comments for these highest performing contents. Based off of the social media report, I mainly focus on the highest performing Facebook content. I separated the target market by students, faculty, staff, and the community. I also try to see if there was a difference in response rates from each segmentation and if they are correlated in any way. In addition to that, I compared the demographics to the negative and positive comments of each post. My goal was to see if which target leads to a positive and/or negative reaction.

Social Media such as Facebook, Twitter, LinkedIn, and YouTube are web-based activities that provide individuals access to build a public or a semi-public profile within a confined system, connect and find users that they share a connection with as well as view and navigate the list of connections that are made by other participants of the systems (Boyd & Ellison, 2007). Social media is widely used by young adults contributing to about 84% of the total usage (Smith, 2011). Some of the popular reasons for widespread use of social media are staying in touch with near and dear ones especially with friends and family, making new friends, following famous politicians and celebrities and also in search of potential relationships (Smith, 2011). However as the use of social media becomes more widespread, we cannot help but express concerns over the effects that social media usage may have on our behavior. Over the past couple of decades, research has strongly linked social media usage with negative behavioral outcomes and is known to affect one’s overall well-being. This essay will begin by discussing some of the behavioral issues that result from social media usage, followed by criticisms of this argument. The recommendation will then highlight some ways by which the behavioural problems could be dealt with, acknowledging that self-monitoring and self-regulation are the main ways to tackle the issue.

The ease to access social networking sites have helped women located afar to come together in support of various movements; traditional techniques of involvement and organization were conceivably by no means as rapid (van Dijk 2000).The form of interaction in SNS can bring people together into cause-related strategies even from nook and cranny of the world. In this sense, SNS is a catalyst of the social process that gratifies the user and serves their interest.

One must put themselves in the shoes of the parent from a third world country whose young son lost his leg from a catastrophic earthquake. Once one has completed imagining they are a parent or family member, they must then picture a photo of their son lying in his hospital bed spreading across the world on social media being filled with "likes" and comments. How might that make one feel? In June 2013, Publicis Singapore, a nonprofit crisis relief group created this campaign called "Liking Isn 't Helping" to show others across the world that "liking" a post on social media does not actually help them. In their campaign “Liking Isn’t Helping”, they portray children who’s had to face the consequences from wars, earthquakes, and floods.