Social Media And Its Effects On Social Networks

1400 Words6 Pages
Facebook manipulates 690,000 users’ news feeds In 2012 social media site Facebook manipulated 690,000 news feeds as a part of a week-long psychology experiment. The goal of the experiment was to find out if the information users received through their timelines or news feeds could affect a person mood and whether could be passed on without any physical interaction with other people. Adam D. I. Kramer, Jamie E. Guillory and Jeffrey T. Hancock wrote an article entitled “Experimental evidence of massive-scale emotional contagion through social networks” the results of the experiment stating that emotional state could be transferred to other through emotional contagion, leading people to experience the same emotions without their awareness.…show more content…
(Patterson & Wilkins, 2014, p. 54)The problem with theories like this is that they do not pass the TARES ethical checklist. (Patterson & Wilkins, 2014, pp. 56-59) The TARES checklist stands for; Truthfulness, Authentic, Respect, Equity and Socially and determines the ethical worthiness of a message. Facebook manipulating thousands of user’s newsfeeds does not pass the TARES test. Though it may give truthful and authentic results from an equitable variety of examples, it does not respect the people involved with the experiment because they are not aware that much of what they are seeing is fabricated information to feel some type of emotion. This is something that Facebook routinely does and when people were made aware of it, they were not happy posting their concerns on social media. Privacy activist Laura tweeted, “I wonder if Facebook KILLED anyone with their emotion manipulation stunt. “At their scale and with depressed people out there, it’s possible.” (Wire, 2014) Another ethical issue that arises is that Facebook now knows that they can persuade how a person feels how do they use that information. In 2013 there was a controversial study published saying that companies should tailor their marketing to women based on how they felt about their appearance. The study showed that women were most vulnerable on Mondays and
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