Social Media And Its Effects On The Private And Working Lives Of Health Care Professionals

1497 Words6 Pages
Many social media tools are available for health care professionals (HCPs), including media-sharing sites, social networking platforms, blogs, wikis, and virtual reality and gaming environments. These tools can be used to improve or enhance professional networking and education, organizational promotion, patient care, patient education, and public health programs. However, they also present potential risks to patients and HCPs regarding the distribution of poor-quality information, damage to professional image, breaches of patient privacy, violation of personal–professional boundaries, and licensing or legal issues. “The rising impact of social media on the private and working lives of health care professionals has made researchers and…show more content…
“As 80% of Americans with Internet access search for health information, it is important for healthcare professionals (HCP) to adapt to the needs of their clients” (Craig, Clay). A survey of more than 4,000 physicians conducted by the social media site QuantiaMD found that more than 90% of physicians use some form of social media for personal activities, whereas only 65% use these sites for professional reasons (M, Househ). For people to obtain more information without going to the hospital or clinic, the use of media-sharing sites offer a large selection of important resources for education, community building, marketing and branding. “Among the most notable media-sharing sites for HCPs is The Doctors’ Channel (www.thedoctorschannel.com), which hosts videos featuring medical news, continuing medical education, and health care-related entertainment” (Ventola, C). These media-sharing sites are useful for people who want or need simple questions without the wait at a hospital. Another great source to get information from is blogs. Blogs are able to reach wide audiences, especially if a writer writes about a significant interest. Blogs may also provide writers to publish large amounts of information whether it’s through text or video. Most blogging platforms let readers respond to content that is published which allows an
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