Social Media And Its Impact On Society

1376 WordsApr 30, 20156 Pages
Abstract The amount of users in social media has increased in numbers over the years. The use of social media has been used throughout different industries including collegiate sports. Over the years it has been seen to increase fan support and interactions, increase the numbers in ticket sales and help with recruiting. Social media has even posed as a danger into hurting a brand throughout recent events. Introduction In today’s society, social media has started to become popular. Over the past few years, social media outlets have sky rocketed. Facebook has more than 900 million users now and Twitter recently topped over 140 million users (Medcalf, 2011). Social media has also played a major role in sports with engaging the franchise or team with their fans and keeping them up to date with the latest news. However, professional sports teams, entities and even collegiate sports programs have started to install a social media policy of some kind. Majority of the reason this is done is to protect and to set a proper protocol in place. Discussion In October 2013, the conditions of Grambling State University’s football facilities made national headlines after a couple of tweets went viral on Twitter from a student. Pictures of the weight room and locker room were posted on social media and later seen on ESPN and other major media outlets. Though the tweets were eventually deleted, it started to ruin Grambling’s brand by bringing negative attention on to the Athletic Department
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