Social Media And Its Impact On Society Essay

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Intro to Social Media Social media is an important aspect of business operations because of its prevalence and myriad benefits. Social media is massively trendy. Everyone – from clients, to colleagues, to friends and family – is using social media at the present moment. When businesses utilize these platforms, they are given an opportunity to interact with these groups in frequent and informal, yet still meaningful ways. There are also major monetary benefits to using social media as it’s an affordable way to reach clients and build up a brand, which in turn makes money.

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

September 4, 2015, I had the opportunity to interview Brynne Tillman, CEO of Social Sales Link to discuss marketing as a field. Publicist Brynne, tells her clients to “think in the box” in her book: Social Sales Link, which has been a guide to sales teams and marketers alike. She also devotes time each week to publish a new social media blog. Something she has been doing every Sunday morning for the last 2 years. Graduating in 1990 with her bachelor’s degree in Hospitality Management lead to several sales positions. Brynne, at the forefront of the social media revolution, found a use in engaging customers in business. Using her sales experience she applied it to social media, becoming CEO of her own company, Social Sales Link. I was able to walk away with a better understanding about communications, importance of LinkedIn, expert opinions on social media, what every business owner should know, and innovation.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

As per the current market scenario, social media has helped many companies to reach out to its prospective customers through the right channel of online marketing. We provide you with that platform to reach out to your customer in your dominant product range which covers a great proportion in the pie chart above.

As you can probably guess, companies are going to have to adapt to the needs and wants of consumers. The main brand trying to use social media to its advantage is Coca-Cola. According to the “Branding” article, In 2011, the company announced they would be investing into

Social media marketing is a vital part of digital marketing which need constant change. However, most of the time social media marketers feel and make changes. These are the rapid changes that they need to stay up-to-date and to know which can be astounding, and having catch-up to all the hottest social media trends some time which is impossible.

I have not used online marketing properly in the past. I failed to properly research the areas I have been marketing in. This class has showed my why I have not been successful with certain things I have done in the past. Keegan stated that “Social media facilitates virtual conversations. Measuring the impact of social is moving beyond counting “clicks” toward measuring influence, participation, engagement, and excitement. Social media monitoring tools have the potential to provide rich data to reveal important information about customers in order to customize both digital experience and on- and off-line purchasing behavior and decision making. Although companies create Facebook pages and Twitter feeds, many do not have a comprehensive understanding of how social media influences consumer product and brand awareness, drives sales and profitability, and builds loyalty across platforms, diverse communities, and over shorter or longer periods of time.” (Keegan, W. 2014). In the past when I promoted my company,

Social media to attract traffic is a powerful marketing strategy, which can translate into sales. Unfortunately, most businesses do not take full advantage of it. They don 't understand it, or they do not have a clear direction and plan before jumping feet first into a social media platform. This makes it hard to drive success through social media. It doesn 't have to be difficult when you have a winning social media strategy. Most businesses can see an improvement in traffic as well as sales through a focused social media marketing strategy.