Social Media And Its Impact On Society

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

Never before has the world seen such an adaptable and measurable interface such as social media, especially when using it for marketing. Given this importance, the use of tools such as a social technographic profile will only become more common for businesses everywhere in the future. A tool like such can bring companies great success if used effectively. In conclusion, I hope for all businesses that have not recognized the power social media holds to do so. For the companies that have, I look forward to seeing what new content they create in attempt to reach their target audiences; because, I will be taking notes for when I own a businesses

Even though social media did not produce an effective return on investment, my thought is that social media can be an effective communication channel for larger businesses. For one thing, social media has a greater influence on the Millennials and Generation Z population that have an addiction to their mobile devices and cannot live without checking or posting on social media. For example, users of popular social sites such as Facebook, Instagram, Twitter, Linkedin, and Pinterest share information, post and share photos, post and share links, communicate with friends, communicate globally, do research and much more. Undoubtedly, social media is saturated in their everyday life; it is only natural that social media will be utilized in advertising, marketing, and in various communication channels.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

As you can probably guess, companies are going to have to adapt to the needs and wants of consumers. The main brand trying to use social media to its advantage is Coca-Cola. According to the “Branding” article, In 2011, the company announced they would be investing into

Social network is hot. Social Networking is now the trend. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet—from giants like Starbucks and IBM to the local ice cream shop—are exploring social media marketing initiatives. A year ago, businesses were uncertain about social network. Now it 's here to stay and companies are rapidly adopting social network marketing. Much like email and websites first empowered businesses, social network is the next marketing wave.

Some companies have a good idea about social networking websites like Facebook and Twitter, therefore, they want to find new potential customers and build relations by using them. There are some companies that are using social media successfully. For example, Google is using a rumor/hype strategy to market their new Wave-service. The only way to use the service is by obtaining an invitation. According to Stahl (2009) there has been invitations for sale on Ebay at prices going up to $200. Another company that is successfully using social media is Spotify. They use Twitter and a blog owned by them to inform people about special music events and when the music library has been updated. Nowadays, fifty four percent of the companies Fortune 100 list compiled by the American stock-exchange use Twitter. Almost thirty percent use blogs and/or Facebook. In Sweden, social media is not that popular, but at least 130 companies use Twitter as a strategy tool (Hans, 2009).

Today's young generation spend a considerable amount of time on different social media channels. The availability of a large audience on various social media channels gives limitless business opportunities to entrepreneurs. Even Google considers the social presence of websites while determining their ranking and relevancy for visitors. A website with a strong presence on different social media sites is likely to fetch more business opportunities for its owner.

Social media became more prominent in business world along the growth of social media. The study of the usage of social media in fortune 500 1and Inc. 5002 shows that large number of companies is very familiar to social media and adopts them to run their business (Barnes, 2010). Several kinds of social media are around nowadays, however, not all of them are effective in business. Although the adoption rate of social media is growing year by year, some kind of social media are declining such as Podcasting, message board, and blogging. The reasons why those social media are declining can be found in the difference of method of connecting people and perception between customer and companies. A company has to use right social media in