Social Media And Its Impact On Society

884 WordsMar 29, 20154 Pages
Social media provides an outlet that reflects our lives online. It is changing the way we relate to others and how we think about ourselves. Users of social media have created for themselves a social footprint. This footprint marks where they are and where they have been online. Their lifestream is now recorded in the timeline of their social networks. Participants in social media now have a digital identity, which shows their activity with a time and date stamp in reverse chronological order. The users social brand is created by any online interactions that have been created by leaving information (Solomon, 2015). The six reasons that people tend to use social media are: affinity impulse, prurient impulse, contact comfort, immediacy impulse, altruistic impulse, and validation impulse. These are the most common impulses, and some of these motives would seem like common sense. However, some of them are a bit surprising (Tuten & Solomon, 2013, p. 67). The affinity impulse allows users to express their interest in an individual or group. This impulse allows you to connect with new friends or re-connect with old ones (Tuten & Solomon, 2013, p. 67). Social media is definitely the way I keep in contact with my friends, especially my friends from college. We were in undergrad when Facebook was founded. That is how we started talking to each other, and that is how we have continued to talk to each other 8 years after graduation. It is how we have kept up with each other’s
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