Social Media And Its Impact On Society

Social media, Facebook specifically, has become one of the most successful forms of websites on the Internet. According to Facebook Company statistics (Info, 2016) there are over 1.65 billion monthly active users as of March 31, 2016. Additionally there are 1.09 billion daily active users for

Social media is used to share and receive information during interactions with others through the uses of the internet. Facebook, Twitter, Snapchat, and Instagram are some of the most commonly used social networking sites that people interact with. Twitter users post their thoughts, ideas and dreams for the world to see, opening the door for others to comment and interpret. Snapchat does not even require the user to communicating using the written word, but rather encourages communication through visual stimuli.

Social media is something almost every American citizen participates in, in today’s society. Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, Snapchat, and countless other examples of social media exist and in each someone can communicate with the world if he or she pleases. For example, Facebook currently has 1.71 billion users according to the second

The statistics show that like with the rest of the world, the popularity of social networking is rapidly gaining momentum in Latin America. This is proven by the fact that Facebook claims that 19% of its users are in South America and that Brazil is home to the second largest number of Facebook users in the world second only the United States. The rapid growth of social media popularity in Latin America is further backed up by the statistic published by emoderation.com, which states that in 2013 there was a jump of 21% in the number of Internet users compared to 2012.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Social media users are most ordinarily young adults, aged 18 to 31. Three-quarters of adult Internet users under age 25 have a profile on a social media site (Lenhart, 2009). Facebook is recorded to be the most well-known social networking website with over one billion users (Sophy, 2013).

According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other.Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world. and almost everybody has a Facebook account, there are about 500 million Facebook accounts. Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world.

It 's clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the United States!

Social networks, commonly referred to as social media, consist of web-based technologies which allow internet users to interact and share content with people from different parts of the globe (Huang, Chan, & Hyder, 2010). In 2017, more than half – 69% - of American adults used social media to interact with each other, learn news from around the world and to entertain themselves, says a study conducted by American think tank Pew Research Center. The study further said that social media adoption by American adults has grown more than ten times over the past decade – from 5% in 2005 to 69% in 2017.

Currently, Social media has become an irreplaceable part for nowadays’ global residents. Mangold and Faulds (2009) believed that “social media” is a wide concept, covering blogs, C2C emails, images, audio, movies, photographs, different forums and boards, and all the online interactive websites (p.358). Until June 2017, Facebook has approximately 22% of users worldwide and 72% of them live in North America (Statista, 2017). Several factors may stimulate the sharp development of social media. One possibility may be that social media platforms are often convenient and cost users almost free or sometimes relatively low price to use them (Whiting and Wilimas, 2013). The development of digital technology also contributes the use of social media, as almost 80% social media platforms can be use on mobile devices (Sterling, 2016).

Social media has become a vital role in all everyone’s lives. The Journal of Marketing Analytics conducted a study on the reliance of social media compared to traditional media. Cheong reveals, “For instance, Facebook has become the most popular Website in the world and the second most popular in the United States, following Google.” Also, Google is how people search for any site. So, it makes absolute sense that they are number one. That would in comparison, make Facebook the most popular non-search engine site. According to an online survey conducted by The Turkish Online Journal of Educational Technology, people

The usage of social media has grown and nielsenwire gives that between 2008 and 2009 the “global time spend on social media sites was up 82%” (Nielsenwire, 2010) Nielsonwire further gives that the top

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

With about a dozen social media platforms and over 100 million active users worldwide (Statista, 2016; Mangukiya,

The use of social media is not restricted by geographical boundaries; it is used to interact with anyone in the world who is sharing the same media application (Boyd and Ellison, 2008).