Social Media And Its Impact On Society

Social networking connects individuals, businesses and organizations. “Social networks are the foundation of the social media because every form of social media is based on participation from a community of members” (Tuten, 2015, pg. 142). Social networking has a major impact on an organization’s marketing, products and or services. It provides the opportunity to expand businesses and communicate with their potential and current clients. Facebook, Instagram, Twitter and Pinterest are the top four social media platforms used in order to market organizations, their products or services.

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Therefore, many Social Sites like Youtube, Myspace, Twitter, Tumblr, and Facebook are links for million of people around the world to connect with each other. Facebook is the biggest social media platform with about 1.3 million users. It is a plethora of people networking with family, friends, and other individuals with similar interests. This site is a constant conversation going on. The thoughts of people are influencing each other from across the globe. “Companies have quickly learned that social media works: 39 percent of companies we’ve surveyed already use social-media services as their primary digital tool to reach customers, and that percentage is expected to rise to 47 percent within the next four years.”(Divol, 2012) Company’s can use social media to monitor what is said about their brand, to influence a large scale of potential buyers, and to create personal connection with the consumer.

Our report includes an assessment of current top social media platforms, benefits, monitoring strategies, organizational approaches, costs and their forecasted impact on the growth of our products and services.

Social media is a variety of platforms provided to the public as a medium for expression and communication. Seemingly, social media could be viewed as a positive contribution to society, but one must consider the underlying effects of society. Many of us don’t take into account the role that social media plays in the way we perceive things, think, and live our lives. Social media plays a critical part in societal norms. “Social norms are rules of conduct that governs interactions among individuals within a reference group. Norm violations can often provoke disapproval and loss of esteem,” (Young, 2007). People seek approval or validation by their peers or other individuals in society; in effect, societal norms are generally abided by many individuals. “People want to be accepted by others in their social environment and often end up conforming to behaviors that they believe the majority holds as appropriate,”(Power, 2011). Often times societal norms create a strong scrutiny of individuals, which in turn can create poor body image, body dissatisfaction, and more. Poor body image and body dissatisfaction can be the basis for development of an eating disorder. “ The best known contributor to both clinical eating disorders and sub clinical cases of disordered eating is negative body image and high body dissatisfaction,”(NEDA). There are various types of eating disorders; “All feature serious disturbances in eating behaviors and weight regulation,” (Eating Disorders: More Than

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

Never before has the world seen such an adaptable and measurable interface such as social media, especially when using it for marketing. Given this importance, the use of tools such as a social technographic profile will only become more common for businesses everywhere in the future. A tool like such can bring companies great success if used effectively. In conclusion, I hope for all businesses that have not recognized the power social media holds to do so. For the companies that have, I look forward to seeing what new content they create in attempt to reach their target audiences; because, I will be taking notes for when I own a businesses

While many people put off and ignore the issue of social media and its downfalls, others say that people should think about how our lives are being affected by this advancement in technology, including, lack of human contact and precious time being lost due to consumption with social media. Social media is currently a highly controversial topic in which numerous people have mixed feelings. Society has typically viewed new advancements in technology as beneficial and a sign of success within their country. But, has it solely caused successful outcomes, or are there downfalls to these advancements?

In today’s society there is a new desire to know what others are doing. Social media enables users to keep tabs on their followers while maintaining user productivity. The affects of social media has changed the way individuals receive their news, read their magazines, and organize the information they find on the Web. It has made the way people receive information easier and has challenged the way businesses are modeled.

When many people think of and use social media they only think of it from a personal view. However, more and more companies have discovered that this electronic network can be used for business purposes as well. Social media can provide a platform for companies to share knowledge and opinions, and announce information to their audience of followers. It can also generate valuable data about how a company’s customers think, shop, vote, and spend their leisure time. Many companies have incorporated social media in their business to better communicate with customers, better communicate with their supply chain, educate, and increase their visibility. Today’s marketplace is highly competitive and it is crucial for companies to think of innovative new ways to stay ahead of the competition.

The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.

Social media is said to be the cornerstone for communications between everyone in the world. Social media refers to the interaction among individuals in which they create, share, and/or exchange information and ideas in cyber communities and networks. Social media sites negatively affect society by destroying an individual’s ability for independent thinking; consequently, these sites should be banned. There are many psychological effects, constant distraction social media provides for people, and the risk of sexual harassment/ cyber bullying.

In today’s society, online networking has been spreading rapidly throughout all generations because of its prominence. Social media are websites or other means of communication utilized by individuals to construct and share information within diverse groups. As these websites are presenting data, it is also interacting with users while providing the information, such as allowing users to comment on a post or to participate in a survey. Conversely, social networking sites are online platforms, which permits users to fabricate an open profile and communicate with others. As the reputation of social networking sites are continuing to develop, the time users spend on these sites increase as well. It is to a point where the websites are accessible on their mobile smartphones where they can browse on a regular basis (Duggan and Smith, 2013). With this being said, users have the ability for quick access, thus prompting individuals to invest long periods of time with social networking sites. Through this capability, it can be perceived how this impact affects the formation of identity and how a large portion of their socialization occurs online as opposed to face-to-face interactions. These connections can be shown through the influence of social networking sites, particularly Facebook and Instagram.

If your marketing is like squeaky wheels the social media channels are the oil in it. It is a contribution of precious time and resources. Social media allows small business to act big and make their online presence “WOW”. Here, I want to share a wide information regarding the benefits of open source social technology for business.