Social Media And Its Importance

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Abstract In this briefing paper we are discussing the stats of social media and its importance nowadays. We have also discussed some problems in work place that employers faces due to the misuse of social media by the employees and how to get rid of these problems. Apart from workplace we also have discussed the importance of social media in marketing, in the process of recruitment, advantages and disadvantages of social media. Introduction Social media is used for social interactions, today one out of four individuals uses social media. Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the…show more content…
It has been estimated that employees use of social media on the job costs American economy 650 billion annually [5]. Employers can find themselves being held vicariously liable for the conduct of their employees on social media sites or have their reputations damaged as employees use social media to post negative comments about their employer. Almost 25% of the employee believes it acceptable to share opinion about work via social media and 15% say that their employer did something that they didn’t agree with, they would comment about them online. To despite this eye opening statistics fewer than 10% of the companies offering social media training to their employees and fewer than half have social media policies that extend to employees outside of work. The world of social media is growing exponentially, which has an impact on all stages of employment. Employers who fail to keep abreast of these developments may find themselves breaching laws and ethical standards [5]. Some companies have blocked or limited the internet access to their employees at work in order to stop them from using using facebook as a tool of entertainment during work. An earlier study undertaken at the University of California-Irvine by Garrett and Danzinger (2008) hypothesised that, on average, higher status employees engage in significantly more frequent personal Internet usage at work than lower status employees.[8] Rrcruitment The process of recruitment has been changed due to
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