Social Media And Marketing Efforts

1463 Words6 Pages
Social Media/Marketing Efforts Technology has allowed businesses to reach new markets and consumers; thus, allowing for a broader reach. The marketing efforts of the practice should be to attract new patients while keeping older patients satisfy with the services offered. The first thing the practice needs to do involves market segmentation, which allows the practice to reach their target segments and identify potential consumes that are being underserved by grouping them based on particular characteristics. For example, a practice might decide that individuals over a certain age are being underserved based on their market segmentation; therefore, marketing efforts should be aimed at those individuals. This is of particular importance…show more content…
Posted items will highlight the services provided by the practice and familiarize prospective patients with the physician staff. Moreover, the practice’s page will allow patients to interact with physicians regarding questions they may have whether medical related or regarding the practice itself. In addition to social media, more traditional forms of marketing, such as television, radio, and billboards, will be used to further stay ahead of the competition. To remain competitive the practice has to have the right employees to supplement the work of the physician; therefore, recruiting talented individuals is imperative. The best way to recruit individuals is to highlight the vision of the practice and show that the practice offers individuals the chance for career growth. To highlight the practice’s vision, the practice should engage in community outreach programs. For example, the practice can offer a free clinic a few times a year, where people in the community can come and get a free medical consultation. This not only attracts new patients but also can be used to attract new employees that share the same vision. Internal Cost-Cutting Measures Implemented Running a medical practice sometimes require management to take certain cost-cutting measures. There are a variety of ways a practice can cut certain
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