Social Media And Social Networking

Decent Essays
Social media, according to (Andreas Kaplan and Michael Haenlein, 2009) is a mass of internet based application that builds on the technology and content foundation of Web 2.0 and which allows the creation and exchange of user generated content. Social media is an internet base tool that increases information sharing. Social media is a medium for social interaction, using the most available publishing techniques, and it uses, a web-based application to transform communication, making dialogues more interactive. Social media distribute information and knowledge to a greater number of people, it is a low cost instrument used to merge technology with social communication through word of mouth.
There is a debate on whether social media and social networking are same. Social media are online tools which encourages followers, feedbacks, and contribution. It is a two way communication instrument for sharing of information within a defined network via web 2.0 (O’Reilly, 2005). Social media is about creating content, sharing it, and networking it at an extraordinary pace. While social networking sites is the ability of utilizing social media technology in connecting people and building up relationships. Social network is an online community of people that share same values and interest through a means where users can interact and have the ability to create conversation. Customers now have the right to give feedbacks about a product or brand and broadcast their ideas about product,
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