Effects Social Media Has on Business

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

The paper will began by an overview of the social media sector accompanied by its impact on human behaviour. I will then talk a bit about the modern marketing strategies which companies are using through social media. Later on I will describe the Statistics that Show Social Media is the Future of Customer Service. Finally the essay will conclude with my opinion about the impact of social media on today’s business world and human life.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The Facebook fan page had increased number of likes making them acquire their fixed goals. Conversely, The Limited had a mission of enhancing their marketing outreaches far beyond the standard approaches so as to develop its database. The objective was to find out the responsiveness of its current customers and use Dukky’s viral Peer Sharing to expand the customer database. The strategy in achieving this was to send an email with an offer of $10 off of a $25 purchase to its current customers. Clients were walked through an interactive process of sharing the offer with friends on 287 social networks. In so doing, 25,000 emails were sent to customers with 3,695 clicking on the link to get the offer. The campaign response stood at 24.75%. Poll results indicated that The Limited received information on how their customers preferred to receive the promotional material, where they shopped most and type of fashion they basically shop. Eventually, The Limited was able to capitalize on word of mouth marketing through its campaign. Additionally, the integration of Viral Peer Sharing proved extensive in 50 states and at the same time expanding the customer

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

Social media is integrated into the culture of businesses and consumers alike. Part of our marketing plan is to utilize these resources to grow our brand and educated our consumers. “Social networks and blogs are the foremost online destination in each country, accounting for the majority of time spent online and reaching at least 60% of active Internet users” (Vernuccio, 2014). We plan on taking advantage of this free source of advertising and marketing tools. Social media is a great tool to make headway into the market share of our target market. Two avenues that we will use heavily in the social media networks are Facebook and YouTube.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

According to Wikipedia, Social media marketing is a term which describes “the process of gaining website traffic or attention through social media sites (Wikipedia).” These kinds of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily attract their eyes through social media. It also saves more money compare to the traditional advertising methods. As the technology develops, social media is getting much more impressive to make people interact and chat with each other, and share information as well.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

Upon past research, Facebook brings a new revolution of viral marketing by using social networking sites to share peer-to-peer ads. However, a gap exists between peer-topper viral marketing tool and the effective on consumers’ attitudes. Therefore, this study aims to identify the factors that affect the effectiveness of social media advertising from three angles: advertising type, advertising literacy, and social tie strength from the perspective social psychology. This study

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

In 1989 there were not many people thinking about Internet marketing. Most people went to a brick and mortar store to do their shopping. Sometimes they had to use mail order, but rarely did they think of any other way to purchase the products and items they wanted. Today is an entirely different world. Social media has taken the Internet by storm, allowing people to communicate around the world. By utilizing social media, business are able to reach more people who are looking for what they have to sell.